About Reja
Senior executive with 15+ years of experience across marketing, business development, strategic partnerships, and leadership roles within international and high-value industries.
My background spans executive leadership positions including CEO, COO, CMO, and Head of Marketing & Business Development, with a strong focus on growth, brand positioning, commercial strategy, and relationship-driven business development.
Throughout my career, I have worked closely with international clients, manufacturers, partners, and stakeholders across Europe, North America, and the Middle East, supporting market expansion, business development, and long-term strategic partnerships.
I combine hands-on operational experience with advanced executive education, including an Executive MBA and ongoing Executive Master studies in Luxury Management & Guest Experience at Glion Institute of Higher Education.
My expertise lies in growth strategy, brand positioning, and partnership development across international and high-value markets.
English
Fluent
Swedish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Savback HelicoptersHead of Marketing and Business DevelopmentAVIATION AND AEROSPACEJanuary 2023 - June 2025 (2 years and 5 months)Sweden- Led marketing, business development, and brand positioning initiatives.- Developed strategic partnerships and international business opportunities.- Supported global sales activities and customer engagement.- Managed communications, digital marketing, and brand visibility.- Identified growth opportunities and market expansion initiatives.
- Savback HelicoptersCEO & Head of MarketingAVIATION AND AEROSPACEJanuary 2019 - January 2023 (4 years)Sweden- Led business development and growth initiatives.- Managed customer, partner, and manufacturer relationships.- Oversaw marketing, communications, and brand positioning.- Supported commercial activities and operations.- Contributed to strategic planning and long-term business development.
- Savback HelicoptersChief Operating Officer & Chief Marketing OfficerAVIATION AND AEROSPACEJanuary 2015 - December 2018 (3 years and 11 months)- Led operational and marketing initiatives.- Managed marketing strategy and brand positioning.- Supported business development and commercial activities.- Managed customer, partner, and manufacturer relationships.
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Education
- Executive Master - Luxury Brand Management and Guest ExperienceGlion Institute of Higher EducationExecutive Master - Luxury Brand Management and Guest Experience
- Executive MBAChefakademin2024Executive MBA