Reine Saab

Management, development, and prospecting of key accounts in leading French e-commerce and mass retail. Commercial negotiation and sales of prestigious wines in the French market. Stock and assortment management, sourcing, product launches, and marketing actions in coordination with partners. Sales and market trend analysis to optimize commercial performance. Field activation and product expertise: client visits, tastings, masterclasses, and participation in Wine Paris.

Operational management of sparkling, still, and NoLow wine brands, cross-functional coordination (product development, design, production, legal) and performance monitoring. Deployment of 360° marketing activations (retail, HORECA, digital, PR & influence). Management of marketing tools and assets, and competitive intelligence to identify growth opportunities. Organization of events and promotional campaigns with budget monitoring.

Management of Wine Fair organization, including the selection and listing of over 1500 wines. Management and development of a portfolio of over 500 clients and 200 suppliers (negotiation, logistics, order and stock tracking). Optimization of assortments and margins, creation of new supplier accounts, and product integration via SAP for Carrefour brands. Commercial and marketing activation, including the promotion of products and winemakers for Ma Cave Carrefour.