Reina Wit

You are looking for someone who can get things done. Someone who not only makes plans but also ensures they are implemented with customers and teams. That is exactly what I am good at.

I help organizations take customer experience to the next level. Not with PowerPoint slides, but with tangible solutions that truly delight customers. This could be a new digital product, a better journey, or simply a detail in the app.

My strength lies in the combination of creativity, leadership, and an obsession with customer experience. I believe everything must be right: from design to tone of voice. Because only then does a brand feel trustworthy and distinctive.

I worked at ING for the past seven years. First at Assisted Channels, where I built a team of Customer Journey Experts and Product Owners. Then as Product Lead Mortgages, where I, along with 15 colleagues, was responsible for nearly 900,000 customers. Among other things, we launched the new mortgage app environment. In one year, the use of digital journeys increased from 22% to 56%. Fewer calls to the call center, more satisfied customers. That's what energizes me: translating brand values into digital experiences that people understand and appreciate.

Before ING, I worked at KLM. There, I had one foot in operations and the other in digital innovation. From leading 100 people at Schiphol to building an app for all ground staff worldwide. Always with the same goal: improving service.

I am a product lead who can guide and inspire teams. A service designer who translates brand values into coherent journeys.

A thinker and doer who makes a practical impact.

And above all: someone who enjoys creating something beautiful together.