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Malt Strategy
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Malt Tech Trends 2026
Reina ArceRA

Reina Arce

Branding | Consumer Experience | Strategy

€100/day
Santa Cruz de la Sierra, BO
0-2 years
Social media
Digital Marketing
Brand Strategy
Strategic Marketing
Branding

Average response time: 1 hour

Freelancer profile translated to English.
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About Reina

I help brands and small businesses improve their digital presence through content and social media marketing strategies. I specialize in creating content ideas, copywriting, and strategic planning for Instagram and TikTok, focusing on generating more engagement, positioning, and connection with the audience.

I am interested in consumer behavior, branding, and digital trends, which allows me to develop content aligned with business and brand communication objectives. I work with digital tools and artificial intelligence to optimize processes and create practical, creative, and efficient solutions.

I adapt particularly well to projects related to social media, content strategy, market research, and digital marketing for personal brands, coffee shops, startups, and lifestyle businesses.
Social Networks

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Universidad privada Boliviana UPB
    Social Media Manager University Dance Club
    March 2026 - May 2026 (2 months)
    Santa Cruz de la Sierra, Bolivia
    As the Social Media Manager for the dance club, I participated in planning and managing social media content to increase visibility, engagement, and reach within the community. I was responsible for assisting in content idea creation, post coordination, and digital communication aligned with the club's identity.

    I collaborated in promoting events, presentations, and activities through content for Instagram and other platforms, aiming to strengthen audience connection and improve the team's digital presence. I also participated in organizing visual materials, writing copy, and monitoring trends to generate more engaging and dynamic content.
    Content Plan Social Media Design Content Creation and Copywriting Social media Digital Marketing
  • Agimex Bolivia
    Digital Marketing Intern | AGIMEX Group
    November 2025 - March 2026 (4 months)
    Santa Cruz de la Sierra, SC, Bolivia
    I managed the daily content for three brands (AGIMEX Hogar, AGIMEX Contract, and Kare by AGIMEX) during Black Friday campaigns, the new 2026 collection, and Valentine's Day. I executed differentiated branding and pricing strategies, designed graphics in Canva, wrote copy, and performed benchmarking of trends in the furniture sector, developing strategic judgment and autonomy to propose content aligned with each brand's objectives.
    Social Media Management Content Plan Benchmarking and Competitive Analysis Social Media Design Content Creation and Copywriting

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Education

  • Brand Management: Aligning Business, Brand and Behaviour, Introduction to Social Media Marketing, Corporate Strategy
    Brand Management: Aligning Business, Brand and Behaviour Introduction to Social Media Marketing Corporate Strategy
  • and Logistics
    Universidad Privada Boliviana
    2026
    y logistica

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