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Régis RainRR

Régis Rain

Transition Marketing Director

€600/day
Nantes, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Régis

Looking to enhance your innovations, structure your growth strategy, or improve your users' digital experience, I am here to help you🤝

Whether I act as a consultant, project manager, or outsourced marketing director, I like to position myself as a link between management, sales, and the tech and product teams.


👂 Are you in the launch phase, pre-market fit?
I help you work on your strategy and value proposition, organize your discovery phase, and build your roadmap (agile).

🏎️ Is your service operational, and you want to hit the accelerator?
I propose an acquisition strategy by leveraging various digital marketing tools (SEO, SEA, Social Ads, inbound, outbound). If you don't have a team yet, I will implement this strategy operationally.

🎯 Do you suffer from a disconnect between sales and marketing teams?
I audit your processes and update them to re-engage all stakeholders. I configure your CRM (Hubspot, Dynamics, Salesforce) and your workflows accordingly.

📈 Do you have doubts about the profitability of your customer acquisition?
I audit your customer acquisition cost structure, your contracts (software, service providers), propose concrete solutions, and implement a dashboard to monitor your progress.

📱 Do you want to optimize the performance of your website or e-commerce?
I check your tagging (GTM, GA4), analyze your performance, implement a conversion-oriented approach (CRO), review your landing pages (Unbounce, Click Funnels), and automate your email campaigns (Klaviyo, Mailchimp).

🌿 Committed to environmental issues, I volunteer for my local AMAP, am a member of the local Development Council of my Community of Communes, and am training in sustainable development at the University of Nantes.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Nantes (up to 50km)

Experience

  • Reforest'Action
    GTM / GA4 Consultant
    CIVIC AND SOCIAL ORGANIZATIONS
    July 2024 - September 2024 (2 months)
    Migration from client GTM to server-side GTM with the goal of improving GA4 report reliability and better consistency between GA4 and GAds data.
    • Configuration, testing, and deployment of server-side GTM (via Addingwell)
    • Conversion and micro-conversion tracking
    • Creation of custom GA4 reports
    Google Tag Manager Server-Side Google Tag Manager Google Analytics 4 Addingwell
  • ADEME - Transition écologique des entreprises
    SEO Consultant
    ENVIRONMENTAL
    April 2024 - June 2024 (3 months)
    Participation in a project to rewrite thematic articles as part of a website redesign on the circular economy:

    - Editorial strategy proposals
    - Proofreading and optimization of articles
    SEO Strategy SEO Writing
  • Confidentiel
    Strategy and Marketing Consultant
    E-COMMERCE
    February 2024 - Today (2 years and 4 months)
    Strategic, marketing, and organizational audit
    Implementation of a project management methodology on Asana
    Coaching of the existing team
    Deployment of a new 360° acquisition strategy
    strategy Digital Marketing Consultant SEO Strategy Looker Studio Klaviyo Asana

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Education

  • Business Administration, Marketing and Economics
    ESSEC
    2000
    Business Administration, Marketing and Economics
  • Master of Management
    Namasté Training Partners
    2011
    Master niveau 1, Management

Certifications

Skill set (63)

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