Freelancer profile translated to English.

Description

I maximize your advertising ROI through high-performing, data-driven paid media campaigns. With 10 years of experience in digital marketing, including 3 years at Google, I master the art of transforming your advertising budgets into measurable results. My mission: generate qualified conversions while optimizing your acquisition costs. My expertise: SEA (Google Ads): Search, Shopping, Display, YouTube - from strategy to daily optimization. Social Ads: Meta (Facebook/Instagram), LinkedIn, TikTok, Pinterest - precise targeting and high-performing creatives. Audit and optimization of existing accounts. Paid acquisition strategy and budget allocation. Tracking, analytics, and personalized reporting. What sets me apart: My intensive training at Google has provided me with in-depth technical expertise. But my real added value? My ability to simplify complex concepts and empower you. I don't just manage your campaigns: I explain the 'why' behind every strategic decision. Certifications: Google Ads (Search, Display, Shopping, Video). Whether you're a startup launching its first campaigns or an established company looking to optimize its performance, I tailor my support to your digital maturity and your goals.

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic
Dutch
Basic

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Freelance
Digital Marketing Expert
July 2020 - Today (5 years and 11 months)
Brussels, Belgium
• - Support businesses as a freelance digital marketing expert across strategy, content, media buying, and analytics.
• - Plan and execute 360° digital campaigns tailored to each client's growth objectives.
• - Advise clients on tools, platforms, and best practices to maximize ROI and long-term impact.
digital-marketing growth-strategy Digital Media
QbD Group
Lead Media Team
November 2023 - January 2025 (1 year and 2 months)
Antwerpen, Belgium
• - Led the development of the media department from the ground up (processes, team, offers).
• - Built and executed tailored digital marketing strategies (Meta, Google, LinkedIn) for clients.
• - Supported clients in aligning media campaigns with business goals (lead generation, visibility).
Ogilvy Social Lab (Agency)
Senior Paid Media Strategist
July 2018 - October 2023 (5 years and 3 months)
Brussels, Belgium
• - Main responsibility & coordination to key client management.
• - Thought Leadership expertise track.
• - Assistance on new business development.
• - Development & follow-up of long term social strategy.
• - Responsible for implementing last advertising solutions in strategies.
• - Budget management.