Freelancer profile translated to English.
Back to original languageAbout Regina
Media Buyer and Performance Marketing specialist with a consolidated track record in agencies and the Fintech ecosystem. Expert in the design and execution of Full-Funnel strategies, combining scaled acquisition through Paid Media (Meta Ads, Google Ads) with retention and automation tactics via CRM and Push Notifications. Technical and data-driven profile, focused on optimizing CAC, ROAS, and LTV through A/B testing, CRO, and advanced tracking architecture (GTM, GA4, Conversion API) to ensure precise attribution and scale advertising return on investment.
Spanish
Native or bilingual
Portuguese
Native or bilingual
Can work on-site
Badajoz (up to 50km)
Experience
- CredutPayMEDIA BUYERBANKING AND INSURANCEAugust 2025 - Today (1 year)BrazilPaid Traffic Management (Acquisition): Extensive experience in planning, executing, and scaling high-performance campaigns (Meta Ads, Google Ads), with rigorous budget control, bid optimization, and a focus on reducing Customer Acquisition Cost (CAC/CPA).CRM and Engagement (Retention): Mastery in structuring communication flows (customer journeys) and automation through Push Notifications and CRM campaigns. Focus on revenue recovery (abandoned carts, payment reminders) and increasing platform transactional use.Conversion Rate Optimization (CRO): Constant execution of A/B tests on ads, copy, creatives, and Push flows to elevate vital traction metrics, such as CTR, Open Rate, and final conversion rate.Data Intelligence and Tracking: Advanced technical experience in event tracking, Pixel/Conversion API auditing, and tag configuration (Google Tag Manager). Exhaustive performance analysis through GA4 and dashboards to ensure correct sales attribution and support decision-making.Tools and Ecosystem: Practical mastery of advertising platforms (Meta Ads Manager, Google Ads), analytics and tracking tools (GA4, GTM), and automation, Push, and CRM platforms.
- GenewebPaid Traffic ManagerDIGITAL AND ITJune 2023 - April 2025 (1 year and 10 months)BrazilPaid Traffic Management (Acquisition): Extensive experience in planning, executing, and scaling high-performance campaigns (Meta Ads, Google Ads), with rigorous budget control, bid optimization, and a focus on reducing Customer Acquisition Cost (CAC/CPA).CRM and Engagement (Retention): Mastery in structuring communication flows (customer journeys) and automation through Push Notifications and CRM campaigns. Focus on revenue recovery (abandoned carts, payment reminders) and increasing platform transactional use.Conversion Rate Optimization (CRO): Constant execution of A/B tests on ads, copy, creatives, and Push flows to elevate vital traction metrics, such as CTR, Open Rate, and final conversion rate.Data Intelligence and Tracking: Advanced technical experience in event tracking, Pixel/Conversion API auditing, and tag configuration (Google Tag Manager). Exhaustive performance analysis through GA4 and dashboards to ensure correct sales attribution and support decision-making.Tools and Ecosystem: Practical mastery of advertising platforms (Meta Ads Manager, Google Ads), analytics and tracking tools (GA4, GTM), and automation, Push, and CRM platforms.
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Education
- Google Ads Apps Certification Inbound Display CertificationGoogleCertificação em apps Google Ads Inbound Certificação em Display do
- EBAC - British School of Creative Arts and Technology2024