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Rédouane LotfiRL

Rédouane Lotfi

Senior Product Owner

€800/day
Bezons, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rédouane

Senior freelance Product Owner with 8 years of IT experience, I manage complex digital projects in multi-country Agile environments: B2B e-commerce, user journey optimization, e-procurement integration, and digital transformation.

My primary playground: the RAJA group, Europe's leading distributor of B2B packaging and supplies (€1.7 billion in revenue, 19 countries, 2 million customers), where I have been supporting various scopes for 7 years with constant progression towards more complex subjects.

My difference: a dual business/product culture. Coming from the insurance and key account management world, I understand the business stakes behind each user story — which allows me to arbitrate the backlog with a value-driven logic, not just technical.

Available for Senior PO / PM missions — B2B E-commerce, digital transformation, e-procurement
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Bezons (up to 20km)

Experience

  • RAJA
    Product Owner / PM E-procurement · Freelance Mission
    E-COMMERCE
    January 2019 - Today (7 years and 5 months)
    Villepinte, France
    Europe's leading distributor of packaging and supplies B2B — €1.7 billion in revenue · 27 companies · 19 countries · 2 million customers

    Team of 11 people (4 back-end devs, 1 front-end dev, 1 BA, 1 Scrum Master, 2 QA, 1 UX). Scope evolving over 7 years covering subsidiary integration, checkout, customer account, and e-procurement.

    ▸ 2024 – Present · PM E-procurement
    – Migration of e-procurement from Viking to Intershop (B2B scope — €50 million in revenue, 7 countries: UK, IE, DE, CH, AT, NL, BE)
    – Migration of ex-Staples e-procurement clients (Kalamazoo, Mondoffice, Bernard, JPG) to Intershop
    – Development of new key account features: Punchout Level 2, SSO, punchout improvements, restricted catalog...

    ▸ 2022 – 2024 · Customer Account & Registration PO
    – Simplification of the authentication process: from 7 steps to 2 steps
    – Integration of order tracking APIs (Welcome Track, Qapla) and address correction (DQE)

    ▸ 2020 – 2022 · Checkout PO
    – Optimization of the payment tunnel: checkout simplification and UX improvement

    ▸ 2019 – 2020 · RAJA Next Project — Post-acquisition integration
    – Delivery of 4 e-commerce sites in 4 countries (FR, BE, IT, ES) for subsidiaries from the Staples Solutions acquisition (Kalamazoo, Mondoffice, Bernard, JPG — €320 million in combined revenue) — discovery to go-live in 18 months
    COUPA Atlassian JIRA E-commerce Agile methodology SAP Ariba
  • La Poste
    Product Owner
    PUBLIC SECTOR
    January 2018 - December 2018 (1 year)
    Paris, France
    Web and mobile application for managing and tracking mail distribution routes (Traceo / Facteo / FTLIV)
    Team: 1 PO, 1 Scrum Master, 4 developers

    – Functional scope of developments: gathering needs from the Mail/Parcel Department, writing User Stories and acceptance criteria
    – Management of the "Tracéo VIP" API: web service testing, deployment support, level 3 support
    – End-to-end testing: writing test plans, anomaly tracking, steering committee follow-up
    – Change management: development of evolution materials, presentation to field teams
    Project Management
  • Crédit Agricole SA
    Business Analyst
    BANKING AND INSURANCE
    January 2016 - December 2017 (2 years)
    Paris, France
    PEGASE H2 Project — Transformation of the borrower's insurance subscription tool.

    Replacement of a basic pricing tool (~10 options) with an advanced customization web interface (~50 segmentation criteria), allowing Crédit Agricole network advisors to offer insurance premiums tailored to each borrower's profile.

    – Scoping and facilitating business workshops with management and advisor network teams
    – Writing User Stories and managing the product backlog
    – Configuration of pricing and offer engines
    – Functional testing: defining test cases, anomaly tracking
    – Participation in Agile ceremonies: sprint planning, demo, retrospective
    Product Management Agile methodology Agile Scrum

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Education

  • Master of Insurance
    Enass
    2011

Certifications

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