Reda G.

Founder of the agency Pole Position. we are experts in:

• Client website analysis to understand its current natural referencing performance

• Identification of relevant keywords for the site

• Development of a personalized natural referencing strategy to improve the site's ranking in search results

• Optimization of site content to meet user needs and search engine expectations

• Competitor analysis to understand strategies and opportunities to differentiate the client's site

• Collaboration with marketing and creation teams to produce superior quality content

• Implementation of customer relationship management systems to effectively manage the customer database and automate marketing processes

• Provision of site performance reports to measure progress and results

• Provision of competitor analyses, recommendations for content optimization, and targeted online marketing strategies

• Maintaining in-depth knowledge of search engine algorithms and the latest trends in natural referencing.

• Client website analysis to understand its current natural referencing performance

• Identification of relevant keywords for the site

• Development of a personalized natural referencing strategy to improve the site's ranking in search results

• Optimization of site content to meet user needs and search engine expectations

• Competitor analysis to understand strategies and opportunities to differentiate the client's site

• Collaboration with marketing and creation teams to produce superior quality content

• Implementation of customer relationship management systems to effectively manage the customer database and automate marketing processes

• Provision of site performance reports to measure progress and results

• Provision of competitor analyses, recommendations for content optimization, and targeted online marketing strategies

• Maintaining in-depth knowledge of search engine algorithms and the latest trends in natural referencing.

L'Oreal (Luxury)

CRM manager (December to June 2020) Monitoring CRM tests for one of the brand's sites

Salesforce Marketing Cloud (Insurance)

Salesforce Marketing Cloud Consultant (May to November 2019): Implementation and management of a marketing automation strategy (first marketing automation scenarios, AARRR quick solutions...)

Scoping of CRM / Marketing Automation transformation projects

- Support for SFMC project implementation: translation of business and functional needs, writing functional specifications & testing

- Project management

- Deployment support

- Design and rollout of the change management plan

- Implementation of a Growth Hacking roadmap (AARRR)

E-commerce (telecom)

E-merchandising Project Manager (November to January 2019): Optimize the presentation of products/services and promotional offers on Bouygues Telecom's e-commerce site during Black Friday and Christmas periods.

- Ensure the implementation, quality, and performance of commercial animation.

- Optimize the presentation of products and services on the site and application, to improve conversion rates, in accordance with the plan defined by the e-merchandising team

- Implement acquisition, retention, and conversion mechanisms, based on the animation plan (landing page optimization, cross-selling, ...)

SEO Consultant / Growth Hacker (Agency)

SEO Consultant (March 2019 to April 2019): SEO and analytical audit of the site and implementation of recommendations