About Réda
Spanish
Basic
English
Fluent
French
Native or bilingual
Experience
- Saint Gobain AdforsCRM and PIM Product OwnerRAW MATERIALS INDUSTRYJanuary 2019 - Today (7 years and 5 months)Courbevoie, FranceInternational B2B CRM project for Saint Gobain Adfors sales teams:Implementation of a B2B cloud CRM solution and its deployment for all international teams. This solution addresses the need for standardized business processes and improved operational efficiency.Role:- Analysis of business processes and diagnosis of existing issues- Roadmap prioritization with business stakeholders- Definition of solutions to be implemented and their functional scope- Resource management and management of the project team in India (1 functional consultant and 2 developers)- End-to-end project management throughout its lifecycle and facilitation of project committees- Support to business stakeholders in adopting the solution and training key usersTechnical environment:SAP Cloud for Customer (C4C), SAP Cloud Platform Integration, SAP ECC
- CELIOE-commerce Product OwnerRETAIL (SMALL BUSINESS)May 2018 - January 2019 (8 months)Saint-Ouen, FranceInternationalization of the celio.com website:Deployment of the celio.com website for Italy, Spain, and Belgium as part of a digital transformation roadmap. Implementation of a European website dedicated to other European markets.Role:- Analysis of existing business processes and evaluation of their internationalization (E-commerce, logistics, finance, BI…). Definition of target business processes- Functional scoping of the celio.com website internationalization project- Resource management and management of the project team (8 developers, 1 DevOps, and 2 testers)- Preparation and prioritization of the project backlog. Writing user stories and functional support for developers- End-to-end project management throughout its lifecycle (scoping, development, deployment, and support). Facilitation of project committees- Support to business stakeholders in adopting the solution and training key usersTechnical environment:SAP Hybris Commerce 6.6, SAP ECC, Salesforce Marketing Cloud, Ogone & Paypal (PSP), Eulerian (TMS), MerchIO (merchandising), Carts Guru (abandoned cart recovery), Smart Traffik (e-reservation)
- CHANELSAP Hybris E-commerce ConsultantLUXURY GOODSMay 2017 - April 2018 (11 months)Paris, FranceRedesign of the Chanel.com website:As part of a multi-brand "core model" e-commerce project for all Chanel markets based on the SAP Hybris e-commerce platform.Evaluation of the project deployment for all Chanel markets and analysis of local specificities.Role:- Definition of business processes and their implementation in the e-commerce platform (Standard orders, Click & Collect, returns management, logistics event management…)- Feasibility study of user stories and functional requirements scoping- Support for developers (based in India)- Definition of the core model approach to adopt- Analysis of a backlog and macro-estimation of user stories- Participation in the writing of various studies conducted as part of the projectTechnical environment:SAP Hybris Commerce 6.5, Cybersource, Adyen, Paypal (PSP), Gigya (Global CIM), Fredhopper (Search and navigation), Cloudinary (Asset management), ULSEE (Virtual Try On), Q&A Turnto (products reviewing), Monetate (personalization), Bluecore (Cart abandonment), Regional systems integration using BizTalk e.g. PIM, OMS, ERP, CRM
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Education
- Engineering degree in Electronics and Signal ProcessingENSEEIHT2011