Réda A.

I am supporting Conforama in its transition as Head of Acquisition. In this context, I manage the acquisition team in steering the SEA, Affiliation & Local Media levers with the objective of omnichannel traffic (website & stores) and profitability.

• Definition of the acquisition strategy (ROAS, Pmax, drive-to-store, audience)

• Coordination of Key Events: briefs, assets, offers, targeting, feed rules

• Management of monthly budgets & multi-lever performance tracking

• Supervision of product feeds via Lengow (update, exclusions, quality)

• Team Management & collaboration with agencies and internal teams

Within the Accor group and in a global environment:

• Management of a team of 3 direct reports

• Construction and leadership of the global SEA & Metasearch strategy

• Coordination of internal and external partners (hubs, agencies, tools)

• Animation of the global community of SEA & Metasearch experts

• Management of innovation and cross-functional projects between teams

• Measurement of global performance and strategic recommendations

Keywords: Manager | Management | Acquisition | SEA | Google Ads | Bing Ads | Google Hotel Ads | Metasearch | Paid Search | Traffic Manager | Traffic Management | Ads | Media | Transition | Lead

I support brands in the strategic and operational aspects of their Paid Media action plan:

• Management of Ads campaigns

• Audit of media structure and performance.

• Recommendations for optimization and support in deploying new levers.

• Proposal of Paid Media strategies adapted to each brand (Budget / Choice of levers / Campaign structure)

• Training of employees on acquisition channels and best practices to adopt

Tools: Canva, Google Analytics, Google Ads, Facebook Ads, Twitter Ads, Ubersuggest, Excel