Freelancer profile translated to English.

Description

Hello! I'm Rebecca, a freelance specialist in influencer marketing with over 5 years of experience managing local and international campaigns on Instagram, TikTok, YouTube, and Pinterest.

I have supported over 50 brands (fashion, beauty, tech, food, luxury, wellness...) in designing and executing their influence strategies, by managing high-performing campaigns that are 100% aligned with their objectives: brand awareness, engagement, conversions, or quality UGC.

💰 Over 1 million euros in influencer budget managed

📈 From casting to reporting, I manage all or part of the process, with complete transparency.

🤝 Active network of creators and agencies in several markets (FR, UK)

⭐️ Direct collaboration with the biggest influencers in France, including some of the most followed and influential creators today.

What I offer you:

- Tailor-made strategy adapted to your needs, audiences, and budgets

- Rigorous selection of profiles based on real KPIs (reach, engagement, conversion)

- Powerful, clear, and engaging creative briefs

- Negotiation, contracting, and coordination with talents

- Content monitoring, validation, schedule management

- Post-campaign analysis and actionable recommendations

Tools mastered: Modash, Kolsquare, Aspire, Notion, Google Sheets, Google Analytics, Looker Studio.

📍 Based in France, I work anywhere (FR & international) 100% remotely.

Want to collaborate on an impactful, effective, and well-managed campaign? Write to me, I reply quickly

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Darhanne
Marketing, E-commerce & Influence Manager
April 2020 - January 2022 (1 year and 9 months)
Definition and management of the influencer marketing strategy: identification of suitable influencer profiles (nano, micro, mid, macro), creation of briefs, management of collaborations (from contact to publication), performance and ROI tracking.
E-commerce site management: development, UX/UI optimization, commercial animation, back-office management.
Implementation of precise campaign tracking, monitoring of conversions and customer journeys (especially through influence).
Strategic & competitive intelligence: focus on influence trends, new formats (UGC, live shopping, etc.), and emerging platforms.
Management of product & service launches: integration of influence activations into launch strategies.
SEO optimization & content strategy focused on social-first & influence-friendly.
Email Marketing: writing, targeting, A/B testing, automated scenarios sometimes integrating influencers as conversion relays.
Social Media Management & Influence: content creation in synergy with influencers, editorial strategy, storytelling, copywriting & graphic design.
Rebranding and cross-channel campaigns with influencer relays.
Translation & adaptation of content for international campaigns including local creators.
Marketing and influence budget management: allocation between paid levers (ads, influence, affiliation…).
B2B prospecting & management of influencer/agency/brand partnerships.
Brand development: negotiation and signing of strategic partnerships, collaborative influence, search for new distribution channels.
Global performance analysis (social, e-commerce, influence), KPI tracking, weekly/monthly reporting.
RMS
Marketing & Communication Officer
March 2022 - February 2023 (11 months)
Paris, France
Global Marketing & Communication
- Management of the company's global marketing & communication through the development of communication plans and optimization of marketing strategies to increase digital presence and awareness.

Website
- Website management (back-office updates)
- SEO
- Participation in the development of a new website
- New graphic charter
- Industry benchmarking
- Design
- Content marketing

Social Media
- Social media management (LK & Instagram)
- Animation of a B2B and B2C community
- Content creation
- KPI tracking
- Reporting
- Proposal and execution of new strategies
- Filming testimonials with our clients

Emailings & Newsletter
- Newsletter design and launch
- Nurturing loops
- A/B tests
- Platform optimization
- Performance analysis & reporting

Events
Organization of several events bringing together luxury and retail decision-makers
- Communication plan
- Prospecting & contact with service providers
- Marketing strategies to promote events
- Logistics management

Podcasts
- Progress monitoring & team management
- Filming
- Video editing and visual creation
- Content repurposing

IT
- IT purchasing management
- Repair tracking
- IT support (advice, repair, intervention on team IT issues)
- Computer configuration

Tools used:
Zoho, Adobe, Google Analytics, Semrush, Notion, WordPress, Microsoft
La Reserve France
Social Media & Influence Manager
February 2023 - January 2024 (11 months)
Development and execution of a digital strategy integrating a strong influencer marketing component, with strategic selection of profiles embodying the French luxury, lifestyle, and art de vivre universe.

Creation of premium content & immersive storytelling, in synergy with influencers (UGC, co-creation, event activations).

Development and management of influence campaigns: sourcing, casting, briefing, negotiation, content validation, performance monitoring.

Community Management: animating communities on Instagram, Facebook, LinkedIn, and Pinterest with a tone aligned with the brand.

Implementation of the editorial calendar: planning organic and sponsored posts, integrating ongoing influence activations.

Monitoring of digital and influence campaign performance: benchmarks, KPIs, ROI, consolidated reporting.

Feeding the creative approach of influence campaigns: recommendations for content angles, formats, and relevant collaborations based on seasons, locations, and group news.

Strategic watch: luxury, travel, hospitality trends, new influence formats.

Budget management: allocation, monitoring of influence/digital budgets, cost optimization for collaborations.

Skills:
Content Strategy & Storytelling
Social Media Marketing (luxury & hospitality)
Influence Marketing (nano to macro)
Creative Content Creation & Direction
Analytics & Performance Reporting
Campaign and Budget Management
Co-creation with talents and agencies