Freelancer profile translated to English.
Back to original languageAbout Rebecca
As a change and communication expert and certified systemic coach, I conceptualize and implement customized change architectures that translate complex IT transformations, M&A integrations, and cultural change into measurable success.
My focus: The combination of goal-oriented project management and empathetic, target-group-oriented change measures to sustainably transform resistance into readiness for change.
Tailored Change - Transforming Resistance into Readiness
German
Native or bilingual
English
Fluent
Can work on-site
Hamburg (up to 50km), Berlin (up to 50km), Köln (up to 50km), München (up to 50km), Hannover (up to 50km)
Experience
- Rebecca Poppe - Tailored ChangeChange Manager | Communication Expert | Project Manager | Certified CoachCONSULTING AND AUDITSMarch 2022 - Today (4 years and 5 months)Hamburg, Germany
- Change management from stakeholder and GAP analysis to concept creation including roadmap
- Implementation of change measures: Change story, communications, training, events, workshops, monitoring
- Coaching of executives and teams
- Conducting workshops
All in the following contexts, among others:- M&A Integration
- IT Transformation
- Introduction of AI tools
- Relocation of sites
- Restructuring
- AmplifonPR Manager, Deputy Head of CommunicationsRETAIL (SMALL BUSINESS)February 2021 - January 2022 (1 year)Hamburg, Germany
- Development of external communication (stakeholder analysis, story, approval processes, press outreach)
- Change Management consulting (development of strategy including stakeholder analysis, vision, timeline, communication components, definition of change agents)
- BDO WirtschaftsprüfungsgesellschaftPress SpokespersonCONSULTING AND AUDITSMarch 2019 - February 2021 (2 years)Hamburg, Germany
- Arranging and accompanying interviews with the CEO (e.g., Börsen-Zeitung, Manager Magazin)
- Press relations (press releases, contact person for press inquiries, etc.)
- Maintaining social media channels
- Change concept and communication for the transition to remote work
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Education
- Master's degree in Communication Studies and EnglishUniversity of Duisburg-Essen2011
- Training as an Advertising Clerk (IHK certified)ElectronicPartner Handel SE2005
Certifications
- Leaders of MBAI - MBAI Plus (AI Certification)Hochschule Fresenius2024