Freelancer profile translated to English.
Back to original languageAbout Rebecca
You are already managing many topics.
I'll take over to save you time, while securing your communication.
As a Social Media Manager, I support organizations where credibility, compliance, and reputation are essential: regulated sectors, associations, institutions, agencies.
My role: to make complex subjects clear, and to ensure that your digital communication truly serves your objectives.
Services
• Social media strategy and management
• Community management and content creation (posts, carousels, newsletters, LinkedIn ghostwriting)
• Social Ads campaigns (LinkedIn Ads, Meta Ads, Reddit Ads, X Ads)
• Performance analysis and clear reporting to guide decisions
Why contact me
• Dual expertise: content and advertising performance
• Experience in communication in regulated and institutional sectors
• Structured and results-oriented approach
• Comfortable with internal validations, legal reviews, and business constraints
Available for recurring or one-off missions, directly or through an agency.
Quick response.
French
Native or bilingual
Can work on-site
Tours (up to 20km), Paris (up to 10km)
Experience
- Indigo PublicationsTraffic ManagerPRESS AND MEDIASeptember 2023 - September 2024 (1 year and 1 month)🔹 Projects completed:✅ Glitz Paris (luxury industry):
- Creation and management of Instagram & X content to promote their luxury sector investigations.
✅ Rebranding of "La Lettre":- Implementation and management of advertising campaigns on LinkedIn & X to support the brand's name change.
✅ Africa Intelligence:- Creation of targeting for their sponsored campaigns to reach a key international audience specializing in African affairs.
- Small PlanetDigital Acquisition & Content MarketingBANKING AND INSURANCEJanuary 2022 - Today (4 years and 5 months)💡 I have been collaborating with the agency Small Planet since January 2022 on various projects in the insurance, banking, health, and trade union sectors. I am involved in managing advertising campaigns, content production, and optimizing the digital visibility of brands.🔹 Projects completed:✅ Insurance Brokers
- Content creation and management of sponsored campaigns to enhance visibility and lead acquisition.
✅ CFE-CGC (TPE Elections 2024)- Creation and publication of Facebook & LinkedIn posts to increase awareness and strengthen engagement around the elections.
- Management of sponsored campaigns on LinkedIn, Facebook & Reddit to maximize visibility among voters.
✅ Prévoir (My Prev Pro)- LinkedIn Ads & Facebook Ads campaigns for the launch of an insurance product for professionals.
- Optimization of advertising targeting to maximize conversion.
- Performance analysis via Google Analytics, conversion tracking, and campaign adjustments to improve ROI.
✅ Déclic Santé (Mutualité Française Île-de-France)- Writing, publication, and management of sponsored advertisements to promote a health prevention offer to companies.
- Training of internal teams to ensure autonomous campaign management.
✅ Markel (Business Insurance)- Writing and publication of LinkedIn content to highlight Markel's offers and innovations.
- Writing of SEO articles to improve website ranking.
- MedInTechs - JJM EXPODigital Communication & Marketing ConsultantMEDICALJanuary 2022 - July 2024 (2 years and 6 months)✅ Content strategy & management:
- Writing and publishing Facebook & LinkedIn posts (company page & personal branding).
- Creation of engaging content tailored for healthcare professionals.
✅ Website optimization:- Updating and creating pages dedicated to workshops, conferences, partners...
- Continuous improvement of user experience for better conversion.
✅ Digital advertising & e-mailing:- Creation and management of Facebook Ads & LinkedIn Ads campaigns to increase visibility and engagement.
- Management of emailing campaigns and newsletters to inform, engage, and convert.
✅ Community management & engagement:- Implementation of tools to foster engagement among healthcare professionals and ensure their active participation.
- Management of interactions and dynamization of exchanges within the community.
✅ Partner & event coordination:- Collaboration with partners & exhibitors to enhance their online presence.
- Organization and communication around events & afterworks (email campaigns, social media announcements, follow-ups).
- Automation of certain tasks to optimize campaign and event management.
✅ KPI analysis & optimization:- Monitoring and analysis of advertising, email, and website campaign performance (engagement, CPA, conversion).
- Continuous optimization to maximize ROI and strategy adjustments based on data & user feedback.
🔹 Results achieved:📈 Increased visibility & engagement of healthcare professionals through digital campaigns.📩 Optimized registrations & conversions via targeted advertising and email campaigns.👥 Created an active community around health innovation, facilitating exchange and networking.🎯 Created and disseminated dedicated content to maximize partner visibility.
Reviews
L
Laura
NFINANCE
Reviewed on 5/9/2022
A big thank you to Rebecca for her work!
Claude
Cinq-Huitième
Reviewed on 11/12/2021
Mission still ongoing with Rebecca. Excellent approach.
Professional in writing and proposed choices.
Recommendations
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Education
- MASTER STRATEGIC WEB MANAGERISEFAC GROUPE IONIS PARIS2018Marketing de l'innovation, activation digitale & marketing d'influence, stratégie d'entreprise, marketing générationnel, digital design, stratégie mobiles, e-marketing international, management & nouvelles techniques managériales