Freelancer profile translated to English.
Back to original languageAbout Rebecca
The best advertising is a satisfied customer.
RL Events specializes in communication, digital marketing & events.
« The best Marketing doesn’t feel like Marketing »
360° MISSIONS:
Communication & Digital Marketing:
- Content strategy...
- Implementation & Development of commercial & marketing strategies... - Global and corporate communication...
- Influence strategy...
- Story telling
- Digital strategies; Community Management ;
E-reputation; Digital activation campaign (SEO / SEA / SMO referencing, Inbound Marketing...)
- Brand identity, branding, graphic design
(logo; logo animation; motion design; display; brochures, brochures, digital design... )
- Translation: French-English...
Events
- Creation of events, scenography, press relations on and off-line, & public...
- Photography: Shooting
- Video production:
(institutional or advertising film; teaser... )
Tailor-made offer.
For more information, contact me.
English
Native or bilingual
Italian
Basic
Can work on-site
Montpellier (up to 50km), Montpellier (up to 100km), Paris (up to 100km), Cannes (up to 100km), Bordeaux (up to 100km)
Experience
- RL EVENTSPR / Marketing & Communication & Event OrganizerPUBLISHINGSeptember 2020 - Today (5 years and 8 months)
- NANS BAKERYCommunication OfficerRESTAURANTS AND FOOD SERVICEMarch 2018 - August 2018 (6 months)Montpellier, FranceDeveloping brand awareness within web communitiesIdentifying communities on the Web that may influence the positioning of the brand (bloggers, discussion forums, etc.).Participating in the creation of community values: culture, social and linguistic codes...Defining the objectives of the community in agreement with the brand manager: product testing, customer (or user) information, brand promotion...Defining indicators to monitor the "life" of the community (number of "posts", quality of responses, etc.).Planning and monitoring online member recruitment actions (partnerships, sponsorship, e-mailing campaign...) in conjunction with marketing.Strengthening community cohesionAnimating the company's various accounts while respecting the specificity of each of them (corporate, professional, community, merchant, etc.).Writing or relaying content to develop brand visibility and sales.Making existing members information relays within the community (recruitment and retention of influencers).Launching topics to stimulate debate or the sharing of experiences, practices between Internet users/consumers.Ensuring the quality of responses, including criticisms of the brand or product, in order to be able to exploit them and revive the discussion.Ensuring compliance with the ethical rules of the community (netiquette) via a moderation action on the content produced by the Internet user: exclusion of racist, pornographic, insulting remarks, photos or videos...Strengthening and optimizing interactions between communities.Managing the history and archiving of data contained on the site (topics covered, information and documents transmitted by the company or Internet users...)Searching for new social media to extend the community's influence.Ensuring the loyalty of Internet users via online events (newsletter, contests...)Implementing offline operations to physically bring together the community and its leaders (influential bloggers, "VIP" members...)Participating in crisis communication in the event of bad buzz.Evaluation and monitoring of marketing actionsAnalyzing buzz marketing and monitoring the brand image on the various online media (image analysis, content analysis...)Monitoring the audience of the community's various media in conjunction with the traffic manager.Reporting on communication actions undertaken on this mode of consumer relations.Technical and functional development of the platformReporting bugs in the site's functionalities and ensuring the availability of the platform.Coordinating, with the technical teams, the improvements to be made to the website platform.
- NG PromotionMarketing & Communication DirectorREAL ESTATEMarch 2019 - February 2023 (3 years and 10 months)Montpellier, FranceParticipate in defining the company's overall communication strategy with the objectives of sustaining, developing the awareness of the NG brand and proposing its operational variations intended for the marketing of its real estate programs. He (she) develops marketing plans (market analysis, target determination, action plan, choice of advertising axes, etc.) and designs operations intended to develop sales. He (she) is the guarantor of the company's positioning and its offers by intervening in various functional areas of marketing: strategy, product/brand, operational.As the privileged contact for external partners, she occasionally carries out representation missions with external partners. She is a member of the CODIR.Rigor, creativity, curiosity of mind.A sense of listening, observation, anticipation and initiative. Analysis and synthesis - Ability to unite and animate - Sense of negotiation, ability to convince - Dynamism – Force of proposal – Innovation – Teamwork – Writing skills – Good level of general culture - Graphic and artistic sensitivity – Relational sense – Ability to develop and maintain a professional network.Marketing:Analyze trends (societal, technological, etc.) and competition,Identify commercial targets,Design and/or propose innovative promotional tools,Build predictive models, make simulations and forecasts,Draw up a market diagnosisIntegrate new methods and develop sales techniques,Know how to measure the impact of new tools on the profitability of marketing campaigns,Manage advertising budgets in conjunction with General Management and operational staff,Reporting (ROI, contact recruitment…)Manage digital marketing: website, SEO/SEA…Manage social media animation,Monitor brand image: social media, press, etc.Ensure global monitoring (customers, competition…)Ensure the management and monitoring of marketing studiesDevelop a multi-segment and personalized marketing strategyDesign the marketing action planAnalyze the market and determine the needs to adapt to the creation of new products/servicesDefine the appropriate marketing mixEstablish and manage the budget for marketing operationsCommunication:Ensure relations with external service providers (e.g. specialized agencies)Contribute to the company's awareness on all channelsKnow how to measure the impact of new tools on the profitability of marketing campaignsOrganize events, seminars…Participate in defining the communication planWrite files, press releasesCoordinate institutional and commercial communication activitiesDesign and organize specific institutional eventsDesign the multi-channel communication action planDefine a positioning in terms of institutional imageDevelop the internal communication strategyMaintain a permanent relationship with the media and external audiencesEstablish and manage the budget for communication operationsCustomer Satisfaction:Prospect and inform customers, contact the defined target,Implementation, monitoring and animation of the customer extranet,Implement commercial actions, workshops with customers,Build loyalty.
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Education
- Licence Information - CommunicationUniversité Paul Valéry à Montpellier2016La licence Information - communication propose d’acquérir des connaissances sur les différents aspects théoriques et pratiques de l'information et de la communication. Elle vise à donner les moyens de s’approprier les outils conceptuels, méthodologiques et techniques afin de s’adapter à un éventail de métiers de la communication (chargé de communication, attaché de presse, community manager…) et à des pratiques professionnelles en mutation permanente. Savoir-faire et compétences - Acquérir une solide culture générale sur le monde contemporain, - Acquérir des connaissances théoriques et pratiques en sciences de l’information et de la communication, - Développer son sens critique, - Maîtriser les différents outils informatiques et les NTIC, - Constituer des réseaux relationnels, - Analyser des situations et des stratégies de communication, - Concevoir et animer des dispositifs communicationnels, - Maîtriser l’expression écrite et orale.
- Bachelor Event Project ManagerISEFAC BACHELOR à Montpellier2018L’organisation d’événements constitue un moyen pour les entreprises ou les institutions de communiquer hors média parfois à moindre coût comparativement à des campagnes publicitaires très onéreuses. L’événementiel permet à l’entreprise une plus grande proximité avec le public visé. Il y a autant d’événements que de secteurs d’activité (sport, luxe, mode, tourisme, spectacles…), chacun peut selon ses passions se spécialiser. La rigueur, le sens de l’organisation, et du management sont les atouts majeurs de ce métier qui ne doit rien laisser au hasard. L’objectif du Bachelor professionnel Chef de projet événementiel est de former des cadres opérationnels, capables de produire et de gérer des solutions de communication par l’événement permettant de répondre aux attentes des publics. Ceci impliquant la mise en oeuvre et le suivi de projets, la gestion de la relation avec l’annonceur, avec les prestataires et la mise en place d’une veille permanente. TYPES D EVENTS : -Wedding & Private planner -Tourisme d’affaires & Travel design -Événementiel humanitaire, associatif, caritatif et éco responsable -Événementiel culturel, arts, spectacles et festivals -Business event & Tourisme d’affaire -Event Luxury & Fashion -International Event Manager – Tourisme d’affaires et management hôtelier – Evénementiel sportif – Wedding & Event planner – Evénementiel associatif – Caritatif et humanitaire – Evénementiel culturel – Arts et spectacles - Personal branding & Suivi professionnel - Conférences et rencontres professionnelles -Gestion de projet et travaux de groupe : – Réalisation de campagnes – Organisation d’événements ...