Freelancer profile translated to English.
Back to original languageAbout Rebecca
With over 3 years of experience in brand strategy and product development, I have had the opportunity to support numerous companies across all sectors (B2C, B2B, startups, business services, retail, luxury, industry, etc.) in developing and deploying their brand strategy, as well as creating new brands and offerings.
French
Native or bilingual
Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Danish
Basic
Can work on-site
Paris 11e Arrondissement (up to 50km), Hendaye (up to 100km)
Experience
- Denelen - Conseil par la marqueJunior ConsultantCONSULTING AND AUDITSSeptember 2017 - February 2018 (6 months)Paris, FranceAnalysis of brand strategies for various companies in France and internationallyMarket research, trends, benchmarks, communication audits, and client interviewsBrand positioning reflection in collaboration with management committeesClients: AUCHAN, MONDIAL TISSUS, DENTEGO, GACD...
- International Flavors and FragrancesFine Fragrance Marketing AssistantLUXURY GOODSNovember 2018 - May 2019 (7 months)Paris, FranceAnalysis of brands and product portfolio strategiesDevelopment of recommendations for future product development, marketing mix, creative materials, and physical and digital concept developmentTrend monitoringClients: AZZARO - MUGLER - BODY SHOP - D&G - ISSEY MIYAKE...
- Insign - Agence de CommunicationBranding ConsultantDIGITAL AND ITJune 2019 - February 2021 (1 year and 8 months)Paris, FranceDevelopment of brand and rebranding strategies: brand platform and positioning based on in-depth analysis, benchmarks, management interviews, design thinking workshops, societal trendsCreation of new brands and identities: name, logo, and territory, including legal and creative aspectsClients: BNP PARIBAS - LA POSTE - SNCF - IDEX - HIQ Consulting - CDISCOUNT - FRANCE TV...
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Education
- Master in ManagementESCP Europe2018Spécialisation en Marketing et Créativité Programme d'échange : BI Oslo, Norvège #PARIS #OSLO #LONDRES
- Bachelor's degree in EconomicsCatholic University - Portugal2013
Certifications
- International RelationsLondon School of Economics2013
- Trend ForecastingLondon College of Fashion2016