About Rebecca
English
Native or bilingual
Experience
- Women's and Girls' Emergency Centre (WAGEC)Brand and Communications ManagerOctober 2024 - February 2026 (1 year and 4 months)• • Managed all communications, resource planning, and content production, including newsletters, socials, digital ads, websites, out-of-home ads, and media relations. – Grew Instagram following by 44% in less than six months. – 26,000+ subscribed, with an average 35%+ open rate.• • Built and embedded reporting frameworks.• • Supported programs and teams with content creation, including producing impact reports and resources.• • Implemented WAGEC's ethical storytelling framework.• • Served on DEA (Inclusion, Diversity, Equity and Accessibility) and RAP (Reconciliation Action Plan) committees.
- Canva FoundationSocial Impact Creative LeadOctober 2022 - November 2023 (1 year and 1 month)• • Accountable for the Foundation's brand and communications strategy across the business. – People Pulse Survey showed 79% of Canva staff felt engaged with the Foundation's work.• • Creative production, design, and art-directed all creative projects, including digital impact reports, videos, and print.• • Presented strategic brand updates at all-hands team meetings, produced quarterly reports, and worked directly with Canva's CMO and CEO on strategic comms.• • Managed internal communication for volunteering program.
- Women's and Girls' Emergency Centre (WAGEC)Primary Prevention Creative LeadNovember 2023 - October 2024 (11 months)• • Managed, produced and delivered creative projects across Primary Prevention department.• • Designed and produced training tools and resources for WAGEC's All In program, including websites, print collateral, animation videos, and merchandise. – After attending the All In workshops, 79% of educators understood what gender stereotypes were, and 91% were confident they could challenge them.• • Managed and built WAGEC's All In newsletter. – Average 48% open rate and 7% click-through rate.• • Designed and developed accessible templates and resources for WAGEC staff to build internal capacity.
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Education
- Bachelor of Visual CommunicationUniversity of Technology2015Bachelor of Visual Communication
- The Authentic CommunicatorUNSW2025The Authentic Communicator