You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Rebecca CiniRC

Rebecca Cini

Brand and Design

€787/day
2 projects
Sydney, AU
8-15 years

Average response time: A few days

About Rebecca

I am a values-led, multi-disciplinary creative lead working on Gadigal Land, Sydney, Australia. Over the past 10 years, I have had the privilege of working at leading Australian branding agencies and in-house for sector-defining brands.
  • English

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Women's and Girls' Emergency Centre (WAGEC)
    Brand and Communications Manager
    October 2024 - February 2026 (1 year and 4 months)
    • • Managed all communications, resource planning, and content production, including newsletters, socials, digital ads, websites, out-of-home ads, and media relations. – Grew Instagram following by 44% in less than six months. – 26,000+ subscribed, with an average 35%+ open rate.
    • • Built and embedded reporting frameworks.
    • • Supported programs and teams with content creation, including producing impact reports and resources.
    • • Implemented WAGEC's ethical storytelling framework.
    • • Served on DEA (Inclusion, Diversity, Equity and Accessibility) and RAP (Reconciliation Action Plan) committees.
    Storytelling Branding Fundraising Marketing Communication
  • Canva Foundation
    Social Impact Creative Lead
    October 2022 - November 2023 (1 year and 1 month)
    • • Accountable for the Foundation's brand and communications strategy across the business. – People Pulse Survey showed 79% of Canva staff felt engaged with the Foundation's work.
    • • Creative production, design, and art-directed all creative projects, including digital impact reports, videos, and print.
    • • Presented strategic brand updates at all-hands team meetings, produced quarterly reports, and worked directly with Canva's CMO and CEO on strategic comms.
    • • Managed internal communication for volunteering program.
  • Women's and Girls' Emergency Centre (WAGEC)
    Primary Prevention Creative Lead
    November 2023 - October 2024 (11 months)
    • • Managed, produced and delivered creative projects across Primary Prevention department.
    • • Designed and produced training tools and resources for WAGEC's All In program, including websites, print collateral, animation videos, and merchandise. – After attending the All In workshops, 79% of educators understood what gender stereotypes were, and 91% were confident they could challenge them.
    • • Managed and built WAGEC's All In newsletter. – Average 48% open rate and 7% click-through rate.
    • • Designed and developed accessible templates and resources for WAGEC staff to build internal capacity.

Recommendations

Be the first to recommend Rebecca

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • Bachelor of Visual Communication
    University of Technology
    2015
    Bachelor of Visual Communication
  • The Authentic Communicator
    UNSW
    2025
    The Authentic Communicator

Categories