Freelancer profile translated to English.
Back to original languageAbout Rebeca
I am Rebeca, a UGC Creator specializing in beauty, lifestyle, and tech. I create authentic, strategic, and conversion-oriented content, combining creativity with my background in digital marketing and CRO.
I have worked with brands like Kiehl’s, L’Oréal, Dyson, Firmoo, and Skeepers, creating organic content and paid ads optimized for performance.
Spanish
Native or bilingual
English
Fluent
Portuguese
Conversational
Can work on-site
Madrid (up to 50km)
Experience
- DDBCRO and Digital Analyst SpecialistE-COMMERCEJune 2023 - November 2024 (1 year and 5 months)•Design and execution of digital marketing analysis audits• Design of digital marketing measurement plans• Reporting, including data visualization, extraction of actionable insights, ideas and recommendations.• Presentations to stakeholders.• Definition of labeling of campaigns in digital media• Data analysis of digital marketing activity: behavior on the web, app, campaigns, etc.• Make recommendations to optimize and improve digital marketing programs.• Detection of business opportunities.
- the cocktailDigital Analytics ConsultantCONSULTING AND AUDITSNovember 2020 - March 2022 (1 year and 4 months)Madrid, Spain• Generation of measurement plans and labeling guides.• Quantitative and qualitative analysis of web performance.• Creation of ad-hoc reports and dashboards for campaigns and business.• Data interpretation for insight generation.• Generation of ideas based on previous analyses and their subsequent execution in A/B testing tools to increase conversion rate (CRO).• Google Analytics account configuration.
Reviews
A
Alejandra
Apache
Reviewed on 4/14/2025
I had the pleasure of working with Rebeca on a CRO project for one of our clients, and her professionalism and expertise were key to the initiative's success. Rebeca demonstrated a deep knowledge of CRO best practices and an exceptional ability to analyze data and translate it into concrete actions. Her collaborative approach and her ability to identify areas for improvement significantly transformed the site's performance. Furthermore, her constant communication and attention to detail made the entire process smooth and effective. I highly recommend Rebeca for any project related to conversion optimization or digital marketing. She is a reliable and highly competent professional.
Alondra
Apache
Reviewed on 6/12/2024
We are working with Rebeca on two CRO projects. We have just finished the qualitative and quantitative analytical part, as well as heuristic analysis. Deliverables, communication, and experience were quite accurate. I recommend working with Rebeca on projects 100%.
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Education
- Digital marketingEAE Business School2020