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Nathan RutilyNR

Nathan Rutily

Shopify Expert - Senior Web Developer âś…

€700/day
33 projects
Clermont-Ferrand, FR
8-15 years

Average response time: 24 hours

Freelancer profile translated to English.
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About Nathan

🥇 Shopify & Shopify Plus Expert for 7 years

âś… +100 Shopify stores created
đź‘” Co-founder of Phantom Theme (Premium Shopify Theme 2.0 for 7 years)
đź’š 100% customer satisfaction
🎥 Educational YouTube channel on Shopify with 6k subscribers

Services I offer:

➡️Shopify E-commerce Site Creation

Development of your Shopify E-commerce site
Development of your Shopify landing page
Integration of Shopify modules and apps

➡️Shopify and Features

Integration of subscriptions for your Shopify customer orders
Verified reviews / Trustpilot / Product & Store reviews features for Shopify
Connecting your CRM to Shopify
Connecting your ERP / Logistics to Shopify
Connecting your payment methods to Shopify

➡️Shopify Store Redesign

Migration from Magento to Shopify
Migration from Wordpress to Shopify
Migration from Woocommerce to Shopify
Migration from Prestashop to Shopify
Migration from Squarespace to Shopify

➡️Shopify Store Audits

Technical audit of Shopify site
Performance audit of Shopify site
Shopify site optimization (CRO)
Corrective or evolutionary maintenance of Shopify site
Training your teams on Shopify
Data import into Shopify
Integration of Figma mockups into Shopify store
Integration of Adobe XD mockups into Shopify store
Advanced SEO optimizations on Shopify

➡️Justified Shopify Expertise
🔹Clean and optimized code for store performance
🔹Store fully customizable by the client via the theme editor
🔹Mission completed: my client is not dependent on me, they can manage their site from A to Z
🔹I use the latest Shopify features
🔹Client advice and support for their development

"An e-commerce that doesn't understand its customers is an e-commerce that condemns itself to be forgotten."

Contact me and propel your Shopify store to the top.
I respond to 100% of inquiries within an hour! đź“©
  • English

    Fluent

  • French

    Native or bilingual

Can work on-site
Clermont-Ferrand (up to 50km), Paris (up to 50km), Marseille (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)

Experience

  • FĂ©roce Food
    E-commerce Technical Partner and Growth (Ongoing Support)
    HEALTH AND WELLNESS
    October 2024 - Today (1 year and 10 months)
    Paris, France
    Long-term technical support for Féroce Food, a premium meat brand in regenerative agriculture. Growth from 0 to €220,000 in monthly revenue since launch, with 50% recurring revenue and an average conversion rate of 3.7%.

    Platform Evolution:

    - Initial adaptation of an off-the-shelf theme with customizations
    - Implementation of the subscription system
    - Full migration to Skio to optimize recurring management
    - CRO redesign currently in progress (product pages, homepage, navigation, collection)
    - Development of the "Build Your Féroce Basket" system (bundle builder) nearing completion

    Content Ecosystem and Blog:

    - Multi-level blog architecture with 4 thematic sub-blogs
    - Custom templates for each content category
    - Speaker Metaobject management
    - Editorial strategy focused on SEO and consumer education

    Subscription and Loyalty System:

    - "Cercle Féroce" program with exclusive benefits (permanent -10%, early access to new products)
    - Intelligent management of reserved stock for subscribers
    - Sidecart with contextual upsells and quick-shop
    - Basket gamification (free shipping tiers, samples)
    CRO Shopify Expert Shopify Shopify Developer Shopify Site Creation
  • Frenchmush
    Development from scratch BUILD YOUR BUNDLE
    RETAIL (SMALL BUSINESS)
    January 2025 - Today (1 year and 7 months)
    Paris, France
    https://www.frenchmush.com/pages/build-your-bundle

    "Build Your Pack" Bundle Builder:

    - Dedicated page allowing customers to create their own personalized subscription pack
    - Selection of 2 to 6 products with display of savings
    - Choice of delivery frequency (1, 2, or 3 months)
    - Filtering by themes (Digestion, Concentration, Energy, Sleep, Immunity, etc.)
    - Distinction between capsule and powder formats
    - Product quick-view with details (ingredients, tags, benefits) without leaving the page

    Subscription System Integration:

    - Migration and configuration of Recharge for recurring subscription management
    - Adapted sidecart to display bundles as dropdowns
    - Flexible subscription management (pause, modify, cancel without commitment)
    - VIP offers and exclusive benefits for subscribers

    Conversion Optimization:

    - Reassurance elements (no commitment, flexible, savings displayed)
    - Display of crossed-out price vs. subscriber price with percentage of savings
    - Integration of customer reviews and testimonials
    - Smooth purchasing journey optimized for mobile and desktop
    Shopify Expert Shopify Developer Shopify Shopify Partner Shopify Site Creation
  • Mint bikes
    Technical Support and E-commerce Development
    E-COMMERCE
    April 2025 - Today (1 year and 4 months)
    Clermont-Ferrand, France
    https://mint-bikes.com/

    Developments carried out:

    - Modular page builder system offering great autonomy to the client (sections with predefined heights, advanced control of positioning, colors, and margins)
    - Specific pages with meta objects: store page (city, address, hours), rental product page (distinction Rent/Buy), reseller page
    - Complete redesign of the bike trade-in form including in-depth UX research to optimize the mobile user journey (60% of traffic)
    - Development of a "Find My Bike" funnel to improve conversion

    Optimizations and Quick Wins:

    - Improvement of the dynamic display of the number of bikes in filtered collections
    - Optimization of the payment tunnel and checkout steps
    - UX adjustments on mobile, especially on collection filters
    - Post-launch bug fixes and responsive technical support
    Shopify JavaScript CRO UI/UX Design Liquid

Reviews

5.0

Out of 18 ratings

D

David

Féroce

Reviewed on 5/21/2025

Nathan was a key ally in the success of Féroce (0 to €200k revenue in 10 months). Beyond his solid technical skills (website redesign, integrations, custom back/front dev…), he brings real business intelligence. He doesn't just execute: he understands the challenges, questions choices, and proposes ideas I would never have thought of – and which had a direct impact on our conversion rate, user experience, retention, and LTV. A rare partner, both reliable, involved, and strategic.
N

Nelson

Nelson, la cuisine & vous

Reviewed on 11/21/2024

Great first collaboration with Nathan. Honest, motivated, and attentive.

Recommendations

FU
Maximilien D.MD
FD
Former user and 2 other people have recommended Nathan

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Education

  • Master in Theoretical Industrial Mechanical Engineering
    UCA Clermont-Ferrand
    2017

Skill set

Categories