About Nathan
English
Fluent
French
Native or bilingual
Experience
- Féroce FoodE-commerce Technical Partner and Growth (Ongoing Support)HEALTH AND WELLNESSOctober 2024 - Today (1 year and 10 months)Paris, FranceLong-term technical support for Féroce Food, a premium meat brand in regenerative agriculture. Growth from 0 to €220,000 in monthly revenue since launch, with 50% recurring revenue and an average conversion rate of 3.7%.Platform Evolution:- Initial adaptation of an off-the-shelf theme with customizations- Implementation of the subscription system- Full migration to Skio to optimize recurring management- CRO redesign currently in progress (product pages, homepage, navigation, collection)- Development of the "Build Your Féroce Basket" system (bundle builder) nearing completionContent Ecosystem and Blog:- Multi-level blog architecture with 4 thematic sub-blogs- Custom templates for each content category- Speaker Metaobject management- Editorial strategy focused on SEO and consumer educationSubscription and Loyalty System:- "Cercle Féroce" program with exclusive benefits (permanent -10%, early access to new products)- Intelligent management of reserved stock for subscribers- Sidecart with contextual upsells and quick-shop- Basket gamification (free shipping tiers, samples)
- FrenchmushDevelopment from scratch BUILD YOUR BUNDLERETAIL (SMALL BUSINESS)January 2025 - Today (1 year and 7 months)Paris, Francehttps://www.frenchmush.com/pages/build-your-bundle"Build Your Pack" Bundle Builder:- Dedicated page allowing customers to create their own personalized subscription pack- Selection of 2 to 6 products with display of savings- Choice of delivery frequency (1, 2, or 3 months)- Filtering by themes (Digestion, Concentration, Energy, Sleep, Immunity, etc.)- Distinction between capsule and powder formats- Product quick-view with details (ingredients, tags, benefits) without leaving the pageSubscription System Integration:- Migration and configuration of Recharge for recurring subscription management- Adapted sidecart to display bundles as dropdowns- Flexible subscription management (pause, modify, cancel without commitment)- VIP offers and exclusive benefits for subscribersConversion Optimization:- Reassurance elements (no commitment, flexible, savings displayed)- Display of crossed-out price vs. subscriber price with percentage of savings- Integration of customer reviews and testimonials- Smooth purchasing journey optimized for mobile and desktop
- Mint bikesTechnical Support and E-commerce DevelopmentE-COMMERCEApril 2025 - Today (1 year and 4 months)Clermont-Ferrand, Francehttps://mint-bikes.com/Developments carried out:- Modular page builder system offering great autonomy to the client (sections with predefined heights, advanced control of positioning, colors, and margins)- Specific pages with meta objects: store page (city, address, hours), rental product page (distinction Rent/Buy), reseller page- Complete redesign of the bike trade-in form including in-depth UX research to optimize the mobile user journey (60% of traffic)- Development of a "Find My Bike" funnel to improve conversionOptimizations and Quick Wins:- Improvement of the dynamic display of the number of bikes in filtered collections- Optimization of the payment tunnel and checkout steps- UX adjustments on mobile, especially on collection filters- Post-launch bug fixes and responsive technical support
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Education
- Master in Theoretical Industrial Mechanical EngineeringUCA Clermont-Ferrand2017