Freelancer profile translated to English.
Back to original languageAbout Razack
Conversion-oriented Copywriter
You have an offer, but your words aren't selling it yet.
I help you transform vague ideas into clear, persuasive, and structured messages that grab attention, create desire, and drive action.
No fluff.
No vague promises.
Only texts built with proven frameworks (PAS, AIDA, storytelling, benefits language).
Result:
your offer becomes
♦ understandable in seconds,
♦ your audience engages more,
♦ your messages generate more qualified conversations.
If you want your texts to work for you, let's talk.
👉 DM me to discuss.
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- RSdigitalCopywritingE-COMMERCEJuly 2024 - Today (1 year and 11 months)Cotonou, BeninCopywriter specializing in creating clear, persuasive, and conversion-oriented messages.I help brands, creators, freelancers, and project owners sell better with words, by structuring their message to convince and drive action.My approach is based on audience psychology, proven frameworks, and a precise understanding of business objectives.KEY SKILLS*Conversion-oriented copywriting
- Advertising copywriting (Ads & messages)
- Sales storytelling
- Offer structuring
- Content optimization & rewriting
- Marketing angle creation
- CTAs and conversion funnels
- WhatsApp & DM sales messages
MASTERED FRAMEWORKS*PAS (Problem - Agitate - Solution)*AIDA (Attention - Interest - Desire - Action)*USP (Unique Selling Proposition)*BENEFITS LANGUAGE*Before/After*Transformation storytellingSERVICES OFFERED- Ad copy (Facebook / Instagram)
- Social media scripts (posts & short videos)
- Sales pages (structure & copy)
- Email marketing (sequences & sales emails)
- WhatsApp sales messages
- Optimization and rewriting of existing texts
- Sales funnel creation
- Verbal naming & branding
WORK METHOD- Offer and target analysis- Identification of the core problem- Choice of emotional and rational angles- Structured writing with frameworks- Optimization for clarity and actionOBJECTIVEA simple, credible, and results-oriented messageADDED VALUE- Clearer and more convincing message- Better understanding of the offer- More engagement and qualified conversions- Solid foundation for testing and improving salesPOSITIONINGI don't just write,I structure your message so it sells effortlessly - RSshopCopywritingRETAIL (SMALL BUSINESS)January 2024 - December 2025 (1 year and 11 months)Paris, FranceYou have an offer, but your words aren't selling it yet.I help you transform vague ideas into clear, persuasive, and structured messages that grab attention, create desire, and drive action.No fluff.No vague promises.Only texts built with proven frameworks (PAS, AIDA, storytelling, benefits language).Result:your offer becomes♦ understandable in seconds,♦ your audience engages more,♦ your messages generate more qualified conversations.If you want your texts to work for you, let's talk.👉 DM me to discuss.
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Education
- ManagerParis2025