About Raymi
🛠 Key Skills
- Acquisition strategy and lead generation
- Landing page creation and optimization
- Google Ads & Meta Ads
- SEO & optimized copywriting
- CRM, forms, and conversion funnels
- No-code automation with Make
- WordPress / Elementor
- Pragmatic AI integration
French
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- Ô'DEMAWordPress PublisherCONSULTING AND AUDITSOctober 2025 - March 2026 (5 months)Lille, FranceI assisted Ô’DEMA, a new company in its launch phase, in thedesign of its websiteand its first digital tools. The goal was to create a custom site capable of clearly presenting the offering, reassuring visitors, and encouraging **prospect conversion**.Based on the identified needs, I designed a complete site onWordPressusingElementor**, structuring user journeys tailored to the company's different target audiences. I also paid close attention to content **readability**, **user experience**, and the fundamentals of **natural referencing (SEO)to support the site's visibility on search engines.Additionally, I developed aninternal simulatorto estimate service costs based on prospect-provided information, with partial support from AI tools.
- Beyond GreenCommunications OfficerAGRICULTUREJuly 2024 - August 2025 (1 year and 1 month)Lille, FranceFor Beyond Green, which manages 3 ethical food brands (PourDemain, Transition, and Vivants!), I was responsible for:- Social Media (particularly on Instagram and LinkedIn)- Google and Meta Ads- Creating a brand launch campaign (including cinema advertising)- Websites (on WordPress)
- CoMÉT'Business ManagerENTERTAINMENT AND LEISUREOctober 2021 - March 2024 (2 years and 5 months)Lille, FranceCoMÉT' was a Video on Demand platform dedicated to short films, essentially a "Netflix for short films".I conceived and managed this entrepreneurial project from start to finish, with a very operational and cross-functional approach:
- Global project management: coordinating the various stages of development, from ideation to product launch, including defining the editorial line, structuring the offering, and internal organization.
- Product development and management: managing the platform through a third-party tool, technical monitoring, continuous improvement based on user feedback, and creating Landing Pages with WordPress/Elementor.
- Marketing and communication: implementing the communication strategy (social media, emailing, content), creating materials, press relations, community management.
- Business development & partner relations: negotiating rights with rights holders, managing relationships with cultural players and the tech ecosystem.
- Management & organization: supervising a small team (1 intern on work-study, 2 trainees), defining priorities, constantly adapting resources to project needs.
This experience allowed me to develop strong adaptability and a comprehensive vision of the challenges related to a digital project, with constant attention to the interplay between strategy, execution, and practical constraints.
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Education
- MASTER OF SCIENCE - Digital Marketing and Growth StrategyRocket SchoolGrowth & acquisition digitale : stratégie d’acquisition multicanale, SEO, Ads, CRM, automation, analyse de performance et optimisation des résultats. Lancement & structuration d’offre : identification d’opportunités, parcours client, pricing, stratégie de lancement et amélioration continue. Automatisation marketing & sales : création de workflows et d’outils avec Make, Zapier, HubSpot, Looker Studio et autres solutions no-code. Relation client & fidélisation : gestion de comptes, stratégie de referral, suivi client et leviers de rétention. Pilotage business & data : analyse des performances, suivi budgétaire, tableaux de bord et aide à la décision. Management Growth & Sales : organisation, animation, recrutement, évaluation et coordination d’équipes commerciales et marketing.
- BA IN MODERN LITERATUREUniversité Lille III2020