Rayan Hasdi

Pilot the product lifecycle (Discovery → delivery) on an app with +7,000 users — 3 African languages available, 4th in progress. Prioritize the product backlog (user stories, epics) based on business value, ROI, and user feedback. Lead Scrum ceremonies (sprint planning, review, retrospective) in collaboration with a team of 2 developers. Act as the liaison between stakeholders (business, tech, design) to ensure alignment on product objectives.

Lead the content strategy on social networks and analyze KPIs via Salesforce to optimize campaign performance. Administer the digital ecosystem (CMS) and provide data-driven improvement recommendations based on user behavior. Unify internal teams around a consistent editorial line to align communication actions with strategic objectives.

Design and produce high-impact multimedia content (videos, graphics) with the Adobe Suite for internal and external channels. Orchestrate cross-functional projects (seminars, events) by managing deadlines, resources, and stakeholder coordination. Measure and analyze the performance of published content to optimize engagement and refine the editorial strategy.