Freelancer profile translated to English.
Back to original languageAbout Rayane
Specialist in digital marketing, acquisition, and business development, I support companies in their growth by combining strategy, performance, and customer experience.
My entrepreneurial background has allowed me to develop concrete expertise in e-commerce, from brand creation to customer acquisition via Meta Ads, Google Ads, SEO, and email marketing. I also have solid experience in business development, from prospecting to commercial negotiation, as well as in customer relationship management.
My areas of intervention:
• Traffic acquisition (Meta Ads, Google Ads, SEO/SEA)
• Email marketing & automation (Klaviyo, Mailchimp)
• Performance analysis and reporting (GA4, KPIs, ROAS, CAC)
• E-commerce strategy and conversion optimization
• B2B prospecting and lead generation
• CRM, loyalty, and lifecycle marketing
• Community management and content strategy
Rigorous, autonomous, and results-oriented, I favor a pragmatic approach based on data and my clients' business objectives. My experience in the luxury sector has also given me a strong culture of excellence, attention to detail, and customer satisfaction.
I am available to support startups, SMEs, and brands looking to develop their visibility, generate more leads, and accelerate their growth.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- saadFounder E-commerce StoreApril 2023 - September 2025 (2 years and 5 months)Creation and launch of an e-commerce brand specializing in premium olive oil-based products, from positioning to going live on Shopify. Management of the multichannel acquisition strategy: Meta Ads and Google Ads campaigns, SEO, email marketing via Klaviyo — KPI monitoring via GA4 (CAC, ROAS, conversion rate). Supplier sourcing and negotiation: partner selection, price and contract negotiation. End-to-end customer relationship management: onboarding, post-purchase follow-up, retention and loyalty sequences.
- -SkoolupBusiness DeveloperJune 2021 - September 2021 (3 months)Outbound B2B prospecting: lead identification and qualification, cold calling and emailing. Conducting discovery interviews, presenting the offer, and negotiating until closing. CRM follow-up and weekly reporting of sales performance.
- BrandtAssistant Social Media ManagerMay 2022 - August 2022 (3 months)Management of social media campaigns: creative briefs, coordination of graphic teams, performance analysis (reach, CTR, engagement rate). Production of regular optimization reports for management. Competitive intelligence and industry trend benchmarking.
Recommendations
Be the first to recommend Rayane
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree inUniversity of Lille - ISCMaster en
- General Management License, Degree in Hotel and Restaurant Management, Baccalaureate ES trackLicence Management Général Licence en Management d'hôtellerie et de restauration Bac filière ES