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Rayane EllatifiRE

Rayane Ellatifi

Analytics Engineer | DBT • SQL • BigQuery

€520/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Rayane

I help scale-ups structure and make their data reliable to accelerate their business decisions

5 years in e-commerce scale-ups building solid data stacks: documented and tested DBT models, reliable pipelines, KPIs that business teams can truly rely on.

I step in when dashboards lie, no one trusts the numbers, or when the stack needs to evolve without breaking everything.

Last mission: GCP → AWS Migration for an international e-commerce scale-up — modernized stack, query time divided by 5, dashboards adopted by business teams in 3 months.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Montpellier (up to 50km), Marseille (up to 50km)

Experience

  • SportPursuit
    Analytics engineer
    E-COMMERCE
    January 2024 - May 2025 (1 year and 4 months)
    Londres, United Kingdom
    Analytics Engineer | January 2024 - May 2025

    Context: London-based e-commerce scale-up. Complete migration of the analytics stack in an international merger context.

    - GCP → AWS Migration: modernized stack, query time ÷5
    - DBT Modeling: staging/intermediate/marts architecture on ~50 documented and tested models
    - Harmonization of KPIs between France and UK entities — alignment of definitions with stakeholders from both countries
    - Pipeline orchestration via Airflow
    - Dashboard adoption by business teams within 3 months

    Stack: SQL • DBT • AWS • Airflow • Mode Analytics • Git
    SQL DBT Airflow Amazon Web Services Git
  • Private Sport Shop
    Data analyst
    E-COMMERCE
    December 2022 - December 2023 (1 year)
    Montpellier, France
    Data Analyst | December 2022 - December 2023

    Context: Fast-growing e-commerce scale-up. Unique data referent for finance, marketing, and logistics teams.

    - Full BI ownership — single point of contact for all internal data requests
    - E-commerce KPI reliability — reduction of inter-team inconsistencies
    - Stockout and lost revenue analysis — identification of critical SKUs and prioritization of replenishment
    - Training for BU Directors on QLIK and SQL — complete autonomy for business teams on their reporting
    - Statistical analysis (fraud, security)

    Stack: SQL • BigQuery • QLIK • GCP • Python
    Big Query Qlik SQL Looker Studio Google Cloud Platform (GCP)
  • Greenbull Group
    Data analyst
    E-COMMERCE
    January 2021 - November 2022 (1 year and 10 months)
    Nice, France
    Data Analyst | January 2021 - November 2022

    Context: Fast-growing startup, total absence of centralized data architecture.

    - Construction of the first AWS Data Warehouse from scratch — centralization of 15 heterogeneous data sources
    - Transition from 100% manual reporting to centralized and automated steering → -35% production time
    - Creation of strategic dashboards for marketing, product, and management teams
    - Ad hoc analyses to support business decisions

    Stack: SQL • AWS • Tableau • Python
    SQL Tableau software AWS AWS QuickSight Python

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Education

  • Master in Mathematical Engineering, Data specialization
    Université Nice Sophia Antipolis
    2020
    Master ingénierie mathématique parcours data
  • Bachelor's degree in Mathematics applied to social sciences (MASS), Applied mathematics
    Université Nice Sophia Antipolis
    2018
    Licence Mathematics applied to social sciences (MASS), Applied mathematics

Skill set

Categories