About Rayane
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Experience
- ACSABusiness AnalystMarch 2024 - October 2024 (8 months)Collection and structuring of market data to evaluate opportunities for launching cosmetic products in France.Analysis of consumer trends and behaviors to identify target segments and guide marketing strategy.Creation of interactive reports on Power BI to support strategic decision-making related to market entry.
- SanofiMedical Project ManagerHEALTH AND WELLNESSSeptember 2021 - August 2022 (1 year)Lyon, FranceDevelopment of methods and tools for managing and evaluating medical training projects.Coordination of metrics and KPI consolidation: improvement of the accuracy of reports on Medical Affairs related events.Project management: organization and supervision of medical training initiatives, such as the launch of a digital platform.Contribution to the development of a customer journey map for medical education activities.
- My-SGHealth Project ManagerEDUCATION AND E-LEARNINGApril 2021 - September 2021 (5 months)Tours, FranceStrategic targeting of prospects, improvement of lead conversion, and customer loyalty.Presentation of digital solutions for market growth.Regular competitive intelligence and identification of competitive advantages.Planning and organization of promotional events, with a 45% increase in participation.
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Education
- MSc Data AnalyticsINSEEC2024Formation en analyse de données, centrée sur la prise de décisions basée sur les données et les stratégies marketing.
- Master Pharmaceutical Managementiaelyon School of Management2021Expertise en gestion dans l'industrie pharmaceutique, incluant les systèmes de santé, la réglementation et les stratégies commerciales
Certifications
- Alteryx Designer CoreAlteryx2024