Freelancer profile translated to English.
Back to original languageAbout Rawan
🚀 I have over 12 years of experience in marketing/communication strategy and operational marketing in companies.
My last salaried position: Marketing Manager at Schneider Electric in 2023/2024.
I also taught courses in sales, marketing, and communication at ESTRI (Catholic University of Lyon) and MyDigitalSchool (Grenoble).
🎓 I hold a degree in "Marketing, Negotiation, and Management" - EM Strasbourg.
It is important to know the company's environment, its crises, its successes, its strategy in order to establish a marketing and/or communication strategy.
Results-oriented, I ensure that the company's objective is achieved.
🤚Startups, VSEs, SMEs, or others, I know how to integrate into any type of structure and collaborate with everyone!
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🎯 List of services offered:
- Develop a marketing strategy
- Develop a communication strategy and manage your campaigns
- Audit and recommendations on advertising strategy, targeting, budget allocation, communication channels
- Building the ideal customer profile(s)
- Define your value proposition
- Weekly reporting
Looking forward to discussing with you!
French
Native or bilingual
English
Fluent
Can work on-site
Voiron (up to 20km), Lyon (up to 10km)
Experience
- Distech ControlsEvent and Communication ConsultantSOFTWARE PUBLISHINGMarch 2026 - Today (5 months)Brignais, Franceo Coordination and management of internal and international events (England, Australia, etc.)o Define and implement communication campaigns for French and international eventso Define and implement communication campaigns for existing products and solutions in France and internationallyo Create client case studies for online presentation, webinars, and eventso Manage webinars and their communications
- MyDigitalSchoolLecturerEDUCATION AND E-LEARNINGSeptember 2023 - June 2024 (10 months)Saint-Martin-d'Hères, FranceLecturer for Master 1 students in Digital Marketing and Strategy at DigiSchool, a digital marketing school.I invited 2 entrepreneurs to present case studies for their businesses: students had to propose a complete marketing and communication strategy, conduct market research, etc.
- Schneider ElectricProject Manager Marketing CommunicationENERGY AND UTILITIESSeptember 2023 - June 2024 (10 months)Saint-Égrève, FranceStrategy and marketing and communication plan for product launches in the Home & Distribution Business Unit.Creation of marketing and communication campaigns for demand generation in the Europe Hub.Creation of support assets for product launches in the Europe Hub.Part of the Global Marketing team.
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Education
- Digital MarketingLiveMentor2022Marketing Digital
- Master of ManagementEM Strasbourg Business School2010Master, Marketing, négociation & management
Certifications
- Digital MarketingLiveMentor2022