Freelancer profile translated to English.
Back to original languageAbout Ravinder
Expert Fullstack Marketing B2B/B2C/D2C Tech | Acquisition & Growth | 7+ years of experience
With over 7 years of experience in B2B and B2C marketing (SEO, SEA, Paid Social, Affiliate, CRM) in the tech and SaaS world, I have designed and managed high-performing acquisition strategies, generating up to+45% MQLs YoYand **-32% CPL**, through fine-tuned orchestration of digital channels, ABM campaigns, and partnerships.
I cover the entire value chain:
• Deployment of multichannel campaigns (EMEA & North America)
• Sales-marketing alignment (RevOps, CRM, lead scoring)
• Demand generation automation
• Rigorous KPI monitoring and continuous improvement
My approach is focused on **business impact**: every marketing action is designed to support sustainable growth, commercial performance, and conversion.
Key Skills
ABM · Paid Media · SEO/SEA · RevOps · CRO · CRM Automation · Funnel Reporting · A/B Testing · Scoring · Lead Generation
Mastered Stack
Ads & Acquisition: Google Ads, LinkedIn Ads, Meta Ads, TikTok Ads, Taboola, Outbrain
SEO: Ahrefs, Semrush, Screaming Frog, Google Search Console, Clearscope, Surfer SEO
CRO & A/B Testing: Optimizely, AB Tasty, Google Optimize, Hotjar, Crazy Egg
CRM & Marketing Automation: HubSpot, Salesforce, Pardot, Klaviyo, ActiveCampaign, Customer.io, Brevo
Analytics & Data: GA4, Looker Studio, Tableau, Power BI, Mixpanel, Segment, SQL, GTM
Outbound & Scraping: Lemlist, PhantomBuster, DropContact, Instantly, Clay, Apollo.io, Lusha, Clearbit, Salesloft
No-code & Ops: Zapier, Make, n8n, Notion, Typeform
Web & Design: Webflow, WordPress, Unbounce, Figma
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- FreelanceGrowth Marketing & RevOps Consultant – FreelanceJanuary 2024 - Today (2 years and 5 months)Paris, FranceProjects carried out for: Zenworking, Qimi, Spendesk, Sidetrade, Youth to the People, Tentree, Wild One Design and management of acquisition strategies (Google Ads, Meta, LinkedIn, SEO). ABM strategies by sector, advanced segmentation, targeted content → +25% conversion. Launch of affiliate and influencer programs → +20% leads. CRM automation (HubSpot, Salesforce): nurturing, scoring, automated email. Reporting via GA4, Looker, Mixpanel: performance & attribution. CRO optimization through A/B Testing (Hotjar, Optimizely) → +22% funnel conversion.
- DIGIDOMChief Marketing OfficerNovember 2022 - December 2023 (1 year and 1 month)Paris, FranceContext: B2C LegalTech – lead generation, SEO, RevOps, automation. Overhaul of acquisition (Google Ads, Meta, SEO) → +30% qualified B2C leads. CRM & funnel automation (HubSpot, Customer.io) → -20% sales cycle, +22% closing. Affiliate program (CJ Affiliate, Impact.com) → +15% conversions. Behavioral & UX tracking (GTM, Mixpanel).
- KwerkGrowth Marketing ManagerApril 2020 - November 2022 (2 years and 7 months)Paris, FranceContext: High-end Coworking – ABM strategy, premium lead Gen. ABM campaigns (LinkedIn Ads, Google Ads) → +35% qualified booking requests. Content marketing & branding → +40% awareness. Funnel optimization (CRO, heatmaps, A/B testing) → +20% occupancy rate.
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Education
- Specialized Master's EMI Entrepreneurship & Management, Entrepreneurship & ManagementIAE Gustave Eiffel2018Mastère Spécialisé EMI Entrepreneuriat & Management, Entrepreneuriat & Management
- Bachelor of Business Administration - BBA, Business Administration and Management, GeneralStanford University2016Bachelor of Business Administration - BBA, Administration et gestion des affaires, général