About Raúl
My name is Raúl and I have two years of experience creating advertising campaigns. I started out doing my own promotions for the music I composed, and now I work actively in a B2B company dedicated to education.
English
Native or bilingual
Spanish
Native or bilingual
Remote only
Primarily works remotely
Experience
- Grupo VérticeAdtech SpecialistJuly 2025 - Today (11 months)Málaga, SpainPPC: Creation and optimisation of B2B campaigns on Google Ads and LinkedIn Ads for the training sector. Correction of misalignment in leads and current focus on reducing CPC with a controlled budget (€5,000 per month).Analytics: Complete implementation of non-existent tracking: configuration of Google Tag Manager and connection of offline conversions from the CRM to campaigns.SEO & GEO: Management of web copy in the rebranding process, differentiating brands and optimising organic positioning. Dual approach: traditional SEO and response to AI-driven search intentions.Coding: Development of scripts for importing and updating keywords, detecting URL changes and basic automations in GTM and on the web. Practical, non-specialised knowledge.
- Aerodynamics AcademyMarketing SpecialistJuly 2024 - February 2025 (7 months)Vélez-Málaga, AN, SpainPPC: Creation of Meta Ads campaigns aimed at capturing leads.CRM: HubSpot management: creation of properties and forms, and operational and strategic support for the sales team (6 people).Website: Complete layout from scratch, aligned with commercial needs and established deadlines.Branding: Design of digital and physical pieces (vinyls, installations, presentations for investors and creative content for PPC).
- ZéntikPPC SpecialistMarch 2024 - April 2025 (1 year and 1 month)PPC: Optimisation of advertising performance for a dental clinic in Córdoba, managing Performance Max and Display campaigns.Analytics: Analysis of competition and active campaigns, keyword research and optimisation, and improvement of creative content for Display.
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Education
- Máster en Técnico de Marketing DigitalWindUp2023I have completed additional studies, primarily courses, both short and long, mainly in IT and marketing. However, the most important one is WindUp. Here, I learned a significant part of the foundation I have today. They helped and guided me with everything I needed, and that continues to be the case even now. Additionally, I worked on a personal project and a group project, where we were able to apply what we were taught in our daily activities. Learnings: 🪝 Search Engine Optimization (SEO). 📈 SEM & PPC Advertising (Google Ads and Facebook Ads / Meta Ads). 🌐 Website Design (WordPress). 🔍 Advanced Analytics with Google Analytics, Google Search Console, and Google Tag Manager. 👥 Social Media. 📧 Email Marketing.