About Raúl
- Temporary Commercial or Strategic Direction
- Sales System Reorganization
- Commercial Model Transformation
- Go-to-Market Acceleration
- Preparation for Investment or Professionalization
- Strategic clarity and actionable priorities within 30 days
- Structured commercial system governed by KPIs
- Aligned team with defined roles
- Growth plan with responsibilities and timeline
- Visible improvement in pipeline, conversion, or margin
- 30-day Strategic Sprint
- Partial Interim (2-3 days/week)
- Temporary Commercial Director 60-90 days
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Fluent
Experience
- Rumbo & ResultadosFounder and Strategic ConsultantCONSULTING AND AUDITSJanuary 2024 - Today (2 years and 7 months)Sant Boi de Llobregat, Spain· Rumbo & Resultados — Founder | Independent Strategic Direction (2024–Present)
- Executive direction by mandate in commercial and go-to-market transformation, focusing on 90-day plans, KPIs, structure, and accountability (details on demand / confidentiality).
- Mandates aimed at organizing revenue, professionalizing commercial structure, and accelerating execution in transition environments.
- Ayuntamiento de Sant BoiCommunication and Project Management ConsultantPUBLIC SECTORFebruary 2025 - October 2025 (8 months)Sant Boi de Llobregat, SpainCross-functional institutional project
- Drafting of the Urban Green Master Plan.
- Conceptual coordination of a municipal environmental app.
- Development of training programs in green employability.
- NFT Studios & BuildtreeChief Marketing & Commercial OfficerTECHJanuary 2023 - January 2024 (1 year)Barcelona, SpainReporting to: CEO · Team: 3D/5I · Scope: ~€6M · Budget: ~€0.3MDesign and execution of commercial and marketing structure from scratch in a technology environment (B2B and SaaS B2C).
- +€1.5M in commercial agreements closed in 6 months.
- Implementation of a full-funnel commercial structure and CRM.
- Launch and positioning of a new brand with first clients in <60 days.
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Education
- DegreeUniversity of BarcelonaLicenciado
- Executive Program in Digital Marketing and E-commerceCircus StreetPrograma Ejecutivo en Marketing Digital y E-commerce