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Raúl Regalado NúñezRR

Raúl Regalado Núñez

Interim Manager | Commercial and Go-to-Market Direction

€650/day
Sant Boi de Llobregat, ES
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Raúl

I act as an externalInterim Manager and Commercial Directorfor SMEs that need to unlock growth, organize their commercial system, or execute a relevant change without hiring a full-time executive.

I work on executive missions of 60-90 days, taking direct responsibility for priorities, teams, and results. I intervene when a company has grown chaotically, needs to professionalize sales, redefine its go-to-market strategy, or face a new phase with greater structure.

I don't advise from the outside: I enter the organization, align focus, make decisions, and turn strategy into real execution.

I have led growth and transformation processes in companies such as **Nike, Klarna, Conforama Iberia, and FC Barcelona**, as well as SMEs and startups in professionalization and change phases. I have also collaborated with public administrations on strategic projects.

Focus:Focus, direction, and measurable results. No endless diagnostics.

🧭 Typical Mission Types
  • Temporary Commercial or Strategic Direction
  • Sales System Reorganization
  • Commercial Model Transformation
  • Go-to-Market Acceleration
  • Preparation for Investment or Professionalization
📈 Typical Results
  • Strategic clarity and actionable priorities within 30 days
  • Structured commercial system governed by KPIs
  • Aligned team with defined roles
  • Growth plan with responsibilities and timeline
  • Visible improvement in pipeline, conversion, or margin
🚀 Typical Start

Executive Diagnosis of the Commercial System (2-3 weeks)
Analysis of commercial structure, pipeline, and strategic priorities, with delivery of a 30/60/90-day plan and clear responsibilities.

Also available as:
  • 30-day Strategic Sprint
  • Partial Interim (2-3 days/week)
  • Temporary Commercial Director 60-90 days
Available in person, hybrid, or remote format.
  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Fluent

Can work on-site
Sant Boi de Llobregat (up to 50km)

Experience

  • Rumbo & Resultados
    Founder and Strategic Consultant
    CONSULTING AND AUDITS
    January 2024 - Today (2 years and 7 months)
    Sant Boi de Llobregat, Spain
    · Rumbo & Resultados — Founder | Independent Strategic Direction (2024–Present)
    • Executive direction by mandate in commercial and go-to-market transformation, focusing on 90-day plans, KPIs, structure, and accountability (details on demand / confidentiality).

    • Mandates aimed at organizing revenue, professionalizing commercial structure, and accelerating execution in transition environments.
    Business Strategy Digital Transformation Applied Artificial Intelligence Project Management Strategic Direction
  • Ayuntamiento de Sant Boi
    Communication and Project Management Consultant
    PUBLIC SECTOR
    February 2025 - October 2025 (8 months)
    Sant Boi de Llobregat, Spain
    Cross-functional institutional project

    • Drafting of the Urban Green Master Plan.

    • Conceptual coordination of a municipal environmental app.
    • Development of training programs in green employability.
    Strategic Planning Project Management Communication and Positioning Sustainable Development and Environment Institutional Communication
  • NFT Studios & Buildtree
    Chief Marketing & Commercial Officer
    TECH
    January 2023 - January 2024 (1 year)
    Barcelona, Spain
    Reporting to: CEO · Team: 3D/5I · Scope: ~€6M · Budget: ~€0.3M

    Design and execution of commercial and marketing structure from scratch in a technology environment (B2B and SaaS B2C).
    • +€1.5M in commercial agreements closed in 6 months.
    • Implementation of a full-funnel commercial structure and CRM.
    • Launch and positioning of a new brand with first clients in <60 days.
    Go-to-Market (GTM) Launch Strategy Business Strategy Strategic Marketing Project Management Commercial Management

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Education

  • Degree
    University of Barcelona
    Licenciado
  • Executive Program in Digital Marketing and E-commerce
    Circus Street
    Programa Ejecutivo en Marketing Digital y E-commerce

Skill set

Categories