Freelancer profile translated to English.

Description

I am a designer specializing in UX/UI, graphic design, and visual communication.

I have over 10 years of experience in graphic and web design. I have worked on events with high social impact and high public visibility, such as the **Pluma and El Orgullo Awards**. I work by helping brands, companies, and organizations transform complex ideas into clear, usable, and attractive digital experiences, always with a focus on the user and business objectives.

I combine strategic thinking, visual sensitivity, and product criteria to design websites, landing pages, and digital experiences that not only look good but also work better: they improve navigation, optimize flows, increase engagement, and facilitate conversion.

**My profile is transversal**: I move with ease between graphic design, UX/UI, content, and video, which allows me to provide a global and coherent vision across the entire digital ecosystem of a project. Additionally, I have experience coordinating with suppliers, printers, and multidisciplinary teams, taking projects from concept to final execution.

Languages

Spanish
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Madrid (up to 15km)

Federación Estatal LGTBI+
Art Director / UX UI
CULTURE
July 2024 - Today (1 year and 11 months)
Madrid, Spain
-Graphic direction and developmentof high social impact projects such as the **Pluma and El Orgullo Awards**, leading visual conceptualization, graphic identity, and the creation of both online and offline materials.

-UX/UI Designof landing pages and websites, optimizing user experience, conversion, and navigation flows.

- Implementation ofUX/UI improvementsbased on user behavior analysis, optimizing internal tools and workflows to increase efficiency and usability.

-Merchandising designand graphic materials for events (brochures, badges, guides, etc.), coordinating production with suppliers and printers.

- Creation andediting of audiovisualand graphic content (static and dynamic) for social media, aligned with communication, engagement, and brand positioning objectives.

-Web designof landing pages for the Federation's various awareness campaigns and corporate sites.

- Research and implementation ofSEO strategiesin web environments, aimed at improving visibility, organic traffic, and content performance.
UI/UX Design Graphic Design Social Media Design Video Editing Figma
SINGULARCHATS
HEAD OF GRAPHIC AND WEB DESIGN
January 2020 - January 2023 (3 years)
Design of the brand's corporate identity and all its applications: logo, website, backend, newsletters, landing pages, social media posts, and advertising.
11811 NIT
HEAD OF GRAPHIC DESIGN, WEB, SEM AND SEO
January 2015 - January 2023 (8 years)
+ Corporate design of banners, landing pages, and the 11811 website. + Creation and analysis of SEM campaigns, coordinating launches, and monitoring and making modifications with external agencies. + Graphic and web design of blogs, analyzing and implementing an SEO strategy for their positioning on Google.