Freelancer profile translated to English.

Description

Strategic Marketing & Brand Expert with over 8 years of leadership experience in B2B and B2C. Proven success in lead generation, international brand management, and go-to-market strategies. I have successfully scaled companies – from startups and SMEs to international corporations.

My combination of C-level leadership (CMO) and hands-on performance marketing allows me to be both visionary and operational. My goal: tailor-made strategies that combine design, technology & AI to make brands visible, generate leads, and measurably increase growth.

My references include Zalando SE, Linde Material Handling, IKEA Germany, and numerous successful mid-sized projects.

Results you can count on:

• SEO/GEO (E-E-A-T & AI Search Engines): AI-optimized content strategies, technical SEO for AI indexing, building digital authority signals.

• SEA & Programmatic Ads: Setup & optimization of Google Ads (Search, PMax, Display, Video, Shopping), Programmatic Advertising (Outbrain), AI-based keyword strategies, conversion tracking.

• Marketing Automation & Analytics: Fully automated customer journeys, predictive analytics, lead scoring & nurturing.

• Account-Based Marketing (ABM): B2B strategies with AI-powered data analysis, personalized campaigns for high-value accounts, integration of marketing & sales.

• UI/UX & Web Development: Modern, responsive websites, online shops & landing pages, WordPress specialist (for Euroglas, VODASUN, Leben & Pflegen Daheim, among others).

• Artificial Intelligence & Generative AI: Implementation of AI solutions, content automation, workshops & training on ChatGPT, Generative AI & Prompt Engineering.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Türkheim (up to 50km)

VODASUN Group
(Freelance) Interim Head of Strategic Sales
ENERGY AND UTILITIES
February 2026 - Today (4 months)
Munich, Germany
- Strategic development and realignment of a high-performing sales department.
- 3+ FTEs
- In addition, the area of Investment & Funds (Capital Investors)
VODASUN Group
CMO, Chief Marketing Officer
ENERGY AND UTILITIES
March 2023 - Today (3 years and 3 months)
München, Germany
National | (DE
Focus B2B | Renewable Energies, ESG & Sustainable Transformation)

Overall responsibility for national marketing & brand management with a focus on B2B growth, go-to-market strategies & cross-channel campaigns | Performance Marketing, PR, trend analysis & benchmarking | Leadership & team development | Focus: Growth, brand strength & market expansion & solar investment.
Bildung Next Level Gmbh
(Freelance) Lecturer Online Marketing
May 2024 - November 2025 (1 year and 6 months)
National | (DE
Focus B2B | Education, AI & Online Marketing)

Lecturer for advanced training courses for (Online) Marketing Experts:
- SEO I - Content SEO
- SEO II - Tech SEO
- SEA
- Affiliate Marketing
- Display & Programmatic Advertising
- Public Relations
- Offline Marketing