Freelancer profile translated to English.
Back to original languageAbout Raul
Strategy, Storytelling, Digital Marketing, and Applied AI
I help companies, startups, and professionals convert knowledge, products, and services into scalable systems for acquisition, conversion, and growth.
I don't just design presentations: I build communication, marketing, and sales systems that turn complex ideas into real growth for your business.
My approach combines:
- Business Strategy (what we sell and how we grow)
- Digital Marketing (how we attract opportunities)
- Narrative and Positioning (how we build trust)
- Design and Experience (how we communicate value)
- Automation and Applied AI (how we scale processes and sales)
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I can help you with:
🚀 Digital Marketing and Demand Generation
I design customer acquisition strategies through content, SEO, advertising, email marketing, and digital positioning.
🤖 Automation and AI for Businesses
I implement systems that reduce manual tasks, improve productivity, and connect tools to scale operations.
🎯 Sales and Conversion Funnels
I design complete acquisition, nurturing, and closing journeys to turn traffic into opportunities and customers.
📧 Email Marketing and Nurturing
I create automated sequences that educate, build trust, and increase conversions.
⚙️ Growth Systems
Integration of CRM, automations, analytics, and AI to build more efficient business processes.
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My Experience
+15 years in communication, creativity, and digital strategy.
I have designed or directed over 500 presentations for leading brands and over 160 startups and SMEs.
I have worked for:
Diageo (High Club, Tanqueray, JW, Don Julio), Mahou San Miguel, Starbucks, Leroy Merlin, Uber, Uniqlo, Heineken, Coty Prestige, Armani, Henkel, Hard Rock Café, Barceló Hotels, Hotel Kozmo, Terradominicata, Utto, Heritage, and more.
Spanish
Native or bilingual
Italian
Fluent
English
Fluent
Catalan
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- raulmendoza.esFounder • Brand, Product, and AI StrategistLUXURY GOODSAugust 2025 - Today (1 year)Madrid, SpainIndependent consultancy specializing in brand strategy, digital product, and artificial intelligence for brands, startups, and organizations.... moreMarketing strategy, Brand development, and 4 more skills
- ShiftaProfessorEDUCATION AND E-LEARNINGSeptember 2021 - Today (4 years and 11 months)Barcelona, SpainProfessor of Digital Visual Identity in the Master's in Digital Branding and supervisor of the final Master's project
- miflowCo-FounderTELECOMMUNICATIONSJanuary 2020 - Today (6 years and 7 months)Madrid, SpainAt miflow®, we specialize in improving our clients' profitability through better time management and financial project analysis.
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Education
- Strategic Technology Roadmapping and InnovationMIT Massachusetts Institute of Technology (Boston)2022Professional Certificate Program in Strategic Technology Roadmapping and Innovation, Tecnología/Técnico de ingeniería informática
- MA on Creative Advertising Direction, Advertising DirectionUniversitat de Barcelona / Istituto Europeo di Design (Barcelona)2009MA on Creative Advertising Direction, Advertising Direction