Raúl Tizón

My Nucleo (formerly Agencia Fenix) is a digital marketing agency specializing in the plastic and aesthetic medicine sector.

For 15 months...

🔵 I wrote and audited sales funnels: buyer persona + SWOT + landing page + thank you page + Facebook Ads + Google Ads + email marketing

🔵 I wrote website pages: home, about us, treatments, doctor profiles, and contact

🔵 I trained new copywriters with my own copywriting course

🔵 I provided support to other copywriters on the team

🔵 I analyzed statistics in Hotjar and Facebook Business Manager

🔵 I collaborated on improving the agency's digital strategies

Natusure is an online store for food supplements and dermocosmetics.

I wrote 15 product descriptions + 2 category pages, including:

🔵 Texts aimed at increasing the shopping cart (not just informing)

🔵 Design of web templates

🔵 Advice on online advertising regulations

🔵 Complete buyer persona for each category

🔵 Keyword analysis

🔵 SWOT analysis

InboundCycle is an agency specializing in Inbound Marketing with over 10 years of experience. In 2021, it was named a HubSpot Elite Partner.

🔵 I wrote B2B articles for healthcare blogs under a content marketing strategy

🔵 I defined the focus and objectives of the given topics

🔵 I adapted the content for LinkedIn posts: shorter, more suggestive, more attractive

How I worked on the articles:

◾ Keyword analysis: short, middle, and long tail (Ubersuggest tool)

◾ Research of reliable and high-authority bibliographic sources

◾ On-Page SEO optimization: H1 title, H2 and H3 subtitles, keyword density, internal and external links, relevant information with clear structure, SEO title, and meta description

◾ Copywriting key: texts with brand tone that engage and are oriented to the buyer persona

◾ Originality and neatness in the content

◾ Selection of images appropriate to the content (iStock)