Freelancer profile translated to English.

Description

My goal is to balance business and user needs to design viable, sustainable, and efficient products that solve real problems.

I deeply analyze business needs to gain a comprehensive understanding of their products and services, researching pain points, removing barriers, mapping systems and flows, and studying end-users.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

Rover.com
Research Lead
November 2024 - July 2025 (8 months)
Madrid, Spain
Spain Market Research, Market research, comprehensive management of the initiative, from concept to planning, costs, analysis, reporting.
Investigación usuarios Investigación de mercado Gestión de proyectos
Paradigma UX Research Ops Paradigma
UX Team Lead / UXR
BANKING AND INSURANCE
May 2024 - Today (2 years and 1 month)
Madrid, Spain
Creation of the necessary infrastructure for the entire strategic design team to conduct research, generating frameworks and workflows, recruitment providers, tools, tutoring and supporting the entire Strategic Design team in this area.
Diseño estratégico Investigación usuarios Investigación de mercado Investigación cuantitativa Investigación cualitativa
Banco Sabadell
Product design & UXR Lead
BANKING AND INSURANCE
July 2023 - April 2024 (9 months)
Madrid, Spain
Conceptualization of flows, conceptual and final design. Manage, plan the work for the Mortgages team in the UX/UI/UXR area. Leading user research in the mortgages area, creating research strategies, executing and presenting the various studies for decision-making by stakeholders. Mapping process blueprints and customer journeys, proposing new customer interactions.
Diseño estratégico Diseño de producto Investigación Diseño de servicios