Freelancer profile translated to English.
Back to original languageAbout Raquel
I help companies create coherent digital experiences, from Product Design and Design Systems to Branding and Digital Design.
Over the last 8 years, I've led design at The Dots, working on their iOS, Android, and Web platforms, as well as developing their white-label solutions for brands like Apple, Soho House, Dazed, and UN Women.
Additionally, I've collaborated with companies of various sizes on projects involving product design, visual identity, websites, presentations, and digital communication materials. I enjoy working across different design areas and connecting all the pieces to create consistent and user-friendly experiences.
Curiosity is part of my working style. I like exploring new tools, improving how I design, and finding simpler ways to solve problems. Whether it's an app, a visual identity, or a Design System, my goal is always the same: to create useful, scalable, and well-thought-out solutions.
I work from Madrid and collaborate remotely with clients from anywhere. I'm always happy to discuss new projects, collaborations, or any interesting opportunities.
Spanish
Native or bilingual
English
Fluent
Can work on-site
Madrid (up to 50km)
Experience
- rsrdesignFreelanceAugust 2021 - Today (5 years)Madrid, SpainCollaboration with startups, small businesses, and professionals to transform ideas into coherent, functional, and scalable digital experiences. My projects range from defining visual identity and digital strategy to designing and developing websites, optimizing user experiences, and creating digital assets for communication and marketing.
- Product and user experience design (UX/UI).
- Web design and development in WordPress.
- Visual identity and branding design.
- Presentation and digital materials design.
- Creation and maintenance of visual systems and brand assets.
- Strategic support in product, digital experience, and communication.
- The—DotsProduct Designer (Contractor)March 2025 - Today (1 year and 5 months)Madrid, Spain*End-to-end design leadershipof the white-label app product, creating customized experiences for clients in sectors such as hospitality, media, real estate, and professional services, including UN Women, Mitsubishi, Home House, Mason & Fifth, and SheerLuxe.*Integration of AI tools(Figma Make, Claude, ChatGPT) into the design process to accelerate ideation, prototyping, and documentation.
- Development and scaling of theDesign System on iOS and Android,streamlining delivery and ensuring brand consistency for a growing client portfolio.
- Creation of presentations and sales pitch materials to support business development and new client onboarding.
- The–DotsSenior Product DesignerAugust 2019 - December 2020 (1 year and 4 months)Londres, United Kingdom
- Creation of a new Design System to facilitate workflows and collaboration between teams.
- Development of MVPs, demos, and prototypes to support sales.
- Collaboration in cross-functional teams to achieve common goals.
- Development and design of Core/Explore tasks and experiments to test hypotheses and improve the product.
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Education
- UXLearn by Torresburriel
- Specialization Program in Usability and User ExperienceAula CreativaPrograma de especialización en Usabilidad y Experiencia de Usuario