Freelancer profile translated to English.

Description

Hello, welcome to my profile. I help companies and executives develop the human capabilities that will make a difference in an increasingly digital world: leadership, communication, adaptive intelligence, influence, and change management. I am a consultant, international speaker, and author of the books "Knowmads", "Silver Surfers", and "The Power of Charisma" (LID Editorial). I have over 15 years of experience working with organizations that want to prepare their teams for the challenges of the future of work.

I design and deliver conferences, leadership programs, workshops, and cultural transformation projects for companies looking to boost their professionals' engagement, collaboration, innovation, and adaptability.

My main areas of expertise are:

• Leadership and Adaptive Intelligence (AQ)

• High-impact communication and professional charisma

• Future of work and new competencies

• Change management and cultural transformation

• Multigenerational talent and professional longevity

• Personal branding and internal influence

• Storytelling and persuasive communication

Throughout my career, I have collaborated with organizations such as Microsoft, BBVA, Banco Santander, Bankinter, Telefónica, IKEA, L'Oréal, Disney, Coca-Cola, PepsiCo, Volvo, GSK, Decathlon, Camper, Sanitas, Essity... and numerous academic and business institutions in Spain and Latin America.

In addition to my work as a consultant and speaker, I collaborate with business schools and universities, helping leaders and organizations develop skills that will remain valuable when everything else changes.

Because I believe the future belongs to those who adapt best, I'm delighted to connect with you.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km), Barcelona (up to 50km), Sevilla (up to 50km), Bilbao (up to 50km), Valencia (up to 50km)

https://www.linkedin.com/in/raquelroca/
Portfolio and complete professional experience
HUMAN RESOURCES
January 2026 - Today (7 months)
Madrid, Spain
My main areas of expertise are:

• Leadership and Adaptive Intelligence (AQ)

• High-impact communication and professional charisma

• Future of work and new professional competencies

• Change management and cultural transformation

• Multigenerational talent and new professional longevity

• Personal branding and internal influence

• Storytelling and persuasive communication

Throughout my career, I have collaborated with organizations such as Microsoft, BBVA, Banco Santander, Bankinter, Telefónica, IKEA, L'Oréal, Disney, PepsiCo, Coca-Cola, Volvo, GSK, Kellogg's, Essity, and ISA Colombia, as well as numerous companies and institutions in Spain and Latin America. A privilege and constant learning experience.
Storytelling Strategic Leadership Communication Strategy Employer Branding Change Management
La Salle Campus Madrid
Director of the Master's in "Digital Era Talent Management"
EDUCATION AND E-LEARNING
November 2017 - Today (8 years and 9 months)
Director of the MGTED Master's (Digital Era Talent Management) at LidLearning & LaSalle.

And Coordinator of the "Future of Work in Digital Ecosystems" Module for:
1. Master's in Digital Era Talent Management
2. Master's in Digital Business Management

Also, lecturer in both master's programs for the subjects:
1. "Personal Branding Plan Development".
2. "Managing distributed virtual teams".

✔ Master's degrees with which to acquire the digital skills necessary to accompany the transformation of traditional companies into companies with a future.

✔ In the digital transformation process, one of the major difficulties will be the lack of skills among executives and HR professionals, who will have to learn to provide companies with the necessary talent.

Official qualification LaSalle International.
Future of Work Trends Communication Inspiration Transformation Digital Skills Employer Branding
The Valley Digital School
Lecturer on New Work Organization (Knowmad)
EDUCATION AND E-LEARNING
April 2016 - Today (10 years and 4 months)
Lecturer "Competencies of the professional of the future" and "New work organization: towards the Knowmad model" in:
- Digital Business Senior Management Program (PADDB)
- Digital Change Management Program (PDD+c)

Check out Raquel's experience

Carmen

Malt Community SL

Reviewed on 3/16/2018

We are delighted to have worked with the motivating Raquel Roca. I encourage anyone who wants to know the key factors for the future of work to contact her.

Carmen

Malt Community SL

Reviewed on 1/2/2018

It has been a privilege to have Raquel as an Ambassador for our brand. She is one of the leading figures in Spain on the future of work and cultural transformation. We share the same vision, which has made communication excellent. Without a doubt, a benchmark in digital and cultural transformation consulting.