RMFreelancer profile translated to English.
Back to original languageAbout Raquel
My passion is to help companies communicate their brand and message more effectively. I seek to understand each company's mission and objectives and help communicate them to their target audience, never forgetting my core values: sincerity, generosity, and empathy.
Emotional connections are the origin of our decisions, which is why I believe that good public relations must offer transparency for these connections to be real and lasting.
To achieve long-term results, I don't try to sell faster, but to help better.
Spanish
Native or bilingual
English
Conversational
Catalan
Basic
Can work on-site
Madrid (up to 50km)
Experience
- Ginand Tonic AdvertisingSENIOR ACCOUNT EXECUTIVEJuly 2023 - Today (2 years and 11 months)Madrid, Spain- Management and development of strategic accounts and budget preparation.- Project planning and coordination.- Negotiation with suppliers and event organization.- Building and maintaining media relationships and executing effective public relations campaigns.
- BalideaCOMMUNICATION CONSULTANTOctober 2022 - July 2023 (9 months)- Development and execution of internal and external communication strategies to promote the company's and clients' image and key messages.- Creation and management of content for various communication channels, such as social media, websites, blogs, and newsletters.- Collaboration with internal teams to identify communication objectives and opportunities.- Drafting press releases, informational notes, and other public relations materials.- Organization of events and other public relations activities, such as conferences or trade shows.- KPI analysis, using metrics and analysis tools.- Brand image management to ensure consistency in all communications.
- Proximia by Havas (A Coruña)MARKETING - MEDIA PLANNERApril 2020 - May 2021 (1 year and 1 month)- Advertising and strategic planning in online and offline media.- Programs: EGM, Kantar Media, Comscore, Infoadex for various clients in different sectors.
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Education
- EXPERT COURSE IN ARTIFICIAL INTELLIGENCEUniversidad Internacional Isabel I de Castilla2025EXPERT COURSE INARTIFICIAL INTELLIGENCE
- ADVANCE COURSE IN GENERATIVE AIUniversidad Católica Murcia2024ADVANCE COURSE IN GENERATIVE AI