Description

Hi! I'm Raquel – your go-to expert for email marketing and growth strategies. With a unique blend of strategic thinking and technical skills plus focus on automation/personalization; I provide services like communication strategy development; CRM operation management; campaign execution/reporting; data audits/flow mapping ensuring comprehensive solutions tailored to your needs.

Industry field of expertise

Languages

Portuguese
Native or bilingual
English
Native or bilingual
Spanish
Conversational

Workplace preferences

Remote only

Primarily works remotely

Tide
CRM Manager - Credit
February 2023 - March 2024 (1 year and 1 month)
-Development and management of a multi-channel CRM test-and-learn pipeline; -Development and implementation of CRM automation and personalisation solutions; -Managing retention CRM end-to-end; -Analysing campaigns and customer journeys and reporting out to stakeholders on trends and recommendations.
ConsultMyApp - Mobile Marketing Experts
Senior CRM Consultant
April 2022 - October 2022 (6 months)
London, UK
Clients included Trainline, PureGym & Hepsiburada
ConsultMyApp - Mobile Marketing Experts
Mobile Marketing Consultant (CRM & ASO)
December 2021 - June 2022 (6 months)
CRM: -Assessment of client data and CRM practices and identification of areas for improvement; -Support clients in developing and refining communication strategies based on analysis of reporting metrics and industry best practices; -Provide technical support; -Build & maintain client relationships. ASO: -Refinement of ASO strategies across App Store & Google Play Store and subsequent optimisation of all elements of app store presence.