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Raquel BarbadilloRB

Raquel Barbadillo

Copywriter and content writer

€120/day
1 project
Madrid, ES
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Raquel

🔹NOTICE: what you are about to read will not please you.🔹

I'll start by being a party pooper: here's a great truth 👇

Even if you have the best product on the market in your sector, not everyone who visits your website will buy from you.

It's a pain, but that's how it is. 😩

Customers have to be sought out. And when they visit your website, you have to hook them. And even then, few will buy. 😰 What a bummer... I had to say it because I like to be honest.

Nobody likes to be rejected. And even less so when your product or service is good and you know it solves the problem your potential customers have. Right?

Do you think they don't buy from you because of the price? 💰 Get over yourself. There are millions of people who carry an iPhone in their pocket, but then they say they can't buy a wine for more than €15 because they find it expensive... 🥂

With the cost of getting qualified traffic to your website, you can't miss the opportunity to convince them. Do you want to know what you need to do to get them to buy? Clearly explain the benefit they will get if they do. 🤲🏼

Deep down, it's about knowing how to differentiate yourself and making it clear why buying will solve that problem.

You have to earn every sale. And copywriting helps you with that. To earn the trust of your potential customers. Mind you, not all of them! It's impossible to promise that.

If you have an online business and want to increase conversions. Or give your texts a good shake-up so you don't sound the same as your competition, write to me.
  • English

    Fluent

  • Spanish

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Copywriter Freelance
    Copywriting and digital content writing
    CONSULTING AND AUDITS
    September 2018 - Today (7 years and 11 months)
    España, Spain
    What can I do for you?

    Optimization of texts for websites, sales pages, newsletters, email marketing campaigns, and generally any text for your digital business.

    If you are not getting good results with your website, or you want to increase conversions, it's time to check if the problem is with the texts. To sell online, you need to connect, attract, and finally convince.

    I also do content writing for your blog. By creating new content, you retain your subscribers and increase your Google ranking. I also create strategies and editorial calendars if you need them.

    If you're still not clear, contact me and ask for an audit.

    🔹What can copywriting do for your online business?🔹

    ✔️Increase visibility.
    ✔️Highlight the benefits of what you offer.
    ✔️Show closeness with your potential clients.
    ✔️Earn their trust.

    🔹 These are the SERVICES I offer🔹

    〰️COPYWRITING〰️
    If you need to increase your website's conversion rate, these are some of my copywriting services:
    ▪️Texts for your website (home, services, about me, contact, product pages, etc.).
    ▪️Texts for the landing page of a new service (launches).
    ▪️Email writing: welcome sequences, abandoned cart, or nurturing for subscribers (newsletter).

    〰️ COPYWRITING AUDIT AND CONSULTING 〰️
    ▪️Content advice and planning.
    ▪️Consulting: if you prefer advice and to do it yourself.
    ▪️Audit: complete report of your website, email sequences, or online texts.

    Thanks to copywriting, I help other digital businesses achieve the right tone to earn the trust of their visitors and convert them into customers. With honesty.

    🔹If you are looking for someone who is committed to your project as if it were their own, let's talk.🔹

    Contact me at [email protected]
    Content creation and writing Consulting Copywriting Communication strategy
  • Havas Media España
    Freelance SEO writer
    HEALTH AND WELLNESS
    June 2021 - Today (5 years and 2 months)
    Madrid, Spain
    Digital writer for SEO positioning. Direct collaboration with the company's SEO strategy department. Search engine positioning, with results also in Artificial Intelligence (AI) agents. Regular provider of content for blogs and landing page sections for client websites.
    SEO writing Web writing Content creation and writing
  • Marja Morante Copywriter
    Collaborator and digital content writer
    December 2020 - Today (5 years and 8 months)
    Digital writer. Collaborating with someone like Marja is a luxury: she has a brilliant mind and a unique tone.

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Education

  • The importance of Storytelling in business communication
    IEBS Business School
    2019
    Seminario al que asistí para reforzar mis conocimientos sobre el storytelling como herramienta de comunicación cuyo objetivo es captar la atención del público objetivo a través de la generación de emociones duraderas en el tiempo con el objetivo de ejercer algún tipo de influencia en las decisiones futuras del lector de mis textos.
  • SEO: natural positioning in search engines
    Miríadax
    2018
    En este curso aprendí el dominio de los fundamentos básicos del SEO (Search Engine Optimization). De manera que puedo incluir una buena estrategia SEO en mis trabajos de copywriting y redacción. Incluyendo el keyword planning, la optimización del contenido, el link building, los marcadores semánticos, la búsqueda local y la estrategia para móviles.

Certifications

  • Copywriter
    Big Bang Conversion
    2019
    SEO writing Copywriting
  • Technical Telecommunications Engineer
    Universidad de Alcalá de Henares
    1999
    Project management Technical specifications Technical project management

Skill set

Categories