Freelancer profile translated to English.

Description

I'm Raquel, a consultant specializing in eCommerce and Amazon with over 8 years of experience. I currently manage Bodegas Protos' digital channel: PrestaShop online store, Amazon Vendor (+€400K Sell-in), and performance campaigns on Meta, Google, and email. I focus on conversion, profitability (ROAS/ACOS), and sustainable brand growth.

How can I help you?

- Amazon Vendor & Seller account management and optimization

- Amazon Ads strategy and campaigns (Sponsored Products, Brands, Display)

- SEO for product listings and eCommerce content

- Digital marketing: Email, Meta Ads, Google Ads, and automation

- Comprehensive online store management (PrestaShop, Shopify, Magento)

- CRM, customer analytics, and segmentation

I have worked with brands in the food, mass retail, and automotive sectors. If you're looking for someone who understands eCommerce from start to finish and translates it into real sales, let's talk.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Aranda de Duero (up to 50km), Burgos (up to 50km), Madrid (up to 50km), Bilbao (up to 50km)

Bodegas Protos
ECOMMERCE - DIGITAL MARKETING MANAGER
January 2023 - Today (3 years and 7 months)
I lead the digital strategy across owned channels (PrestaShop), Amazon Vendor (+€400K Sell-in), online marketplaces, and B2B. Responsible for planning and executing eCommerce improvements, inventory management, and the Amazon account. I design and oversee the commercial strategy, negotiate rates, and manage performance and awareness-oriented digital marketing campaigns (Meta, Google, email, SMS). Comprehensive management of the digital budget and growth roadmap.
Comprehensive Online Store Management (Prestashop, Shopify, Magento) Amazon Ads Strategy and Optimization Amazon Vendor & Seller Account Management Email Marketing Marketing Automation
Eroski
CRM SPECIALIST
November 2022 - June 2023 (7 months)
Customer Analytics: customer profiling and monitoring communication performance. Planning and execution of push notifications and journeys. Gamification of the Eroski Club App.
Dinosol
CRM - ECOMMERCE SPECIALIST
March 2020 - October 2022 (2 years and 7 months)
Magento Backoffice Management. Acquisition and loyalty campaigns for the online supermarket. Analysis and monitoring of customer satisfaction - NPS.