Freelancer profile translated to English.
Back to original languageAbout Raphael
You post on social media. But it's not really working.
No consistency, no engagement, no clear direction. And you feel like something's off without knowing exactly what.
That's where I come in.
What I do differently and why it matters
I'll tell you a truth you don't hear often: AI is an incredible tool. But generating a nice image with ChatGPT won't build your social media presence.
AI doesn't create a brand identity. It doesn't write your editorial line.
What makes the difference is the strategy behind it: Positioning, choice of platforms, editorial calendar, content angles – each post has a reason to exist.
Only then do I use Runway, Kling, Nano Banana, and ElevenLabs to produce visuals and videos that your competitors simply can't replicate.
What it looks like in practice
- Keren Hayessod France:Existing Instagram presence but no strategy behind it: content posted intermittently, no editorial line. Implementation of a structured editorial calendar, testing and adjusting different content angles, reiterated each month. Result: 7,000 to 15,000 followers in 5 months.
- Institut Curie × Le Bouging – Pink October Challenge:Results stagnating year after year despite a strong cause. Complete redesign of the visual identity, new editorial angles, revamped Meta Ads campaigns. Result: double-digit growth over the last two editions.
- Avatarz:No active social media presence and little content to convince B2B prospects. Creation of a social media strategy from scratch & production of generative 3D avatars and fictional use cases.
Shall we talk about it?
I'll respond within 2 hours. Book a 30-minute slot here: -"BIT.LY/RY30MIN" No commitment, just a discussion about your situation. 100% remote · EN / FR · One-off and recurring projects
French
Native or bilingual
English
Conversational
Remote only
Primarily works remotely
Experience
- KawakawaExternalized CMO | Community Management & Generative AI for SMEsSOCIAL NETWORKSJanuary 2019 - Today (7 years and 7 months)Paris, FranceAI-first digital agency supporting SMEs, startups, and high-impact organizations.
My recurring missions:
→Part-time CMO:Marketing strategy, channel management, vendor coordination→Community Management:Multi-platform editorial management (LinkedIn, Instagram, Facebook)→AI Content Creation:Visual and written content production augmented by generative AIWebsite: Kawakawa.frClients supported:Institut Curie, Keren Hayessod, Run for Climate, Cap Vision, Jet Set Sun, Avatarz. - Formateur IndépendantDigital Marketing & AI Trainer - Business Schools and Training Centers (Associate's/Bachelor's/Master's)EDUCATION AND E-LEARNINGSeptember 2021 - July 2024 (2 years and 10 months)Paris, FranceRegular speaker in 7 institutions:Viaticus, Euridis, Icadémie, Sup' Saint-Jean, IFCV, Maîtrise Avenir, Chamber of Trades and Crafts.Modules taught:→ Strategic & Operational Marketing→ Community Management, Social Ads & Content Marketing→ Website Creation (WordPress, Prestashop) & UX/UI (Figma, Adobe XD)Also: exam and case study design, thesis supervision, jury member.
- Dupont LewisSocial Media Project ManagerSOCIAL NETWORKSJanuary 2019 - July 2019 (6 months)Paris, FranceIn charge of three iconic restaurant accounts:Domino's Pizza, Five Guys, Indiana Café.→ Full editorial management: schedules, production, monthly KPI reporting→ Supervision of photo/video shoots for social media→ Operational community management and community engagement→ Contribution to tenders: communication strategy
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Education
- Bachelor of Business AdministrationEM LYON2019Spécialisation en Marketing & Entrepreneuriat Digital Marketing / Channel & Retail / Brand management / Consumer Behavior
- BTS NRCLe Rebours Sup2015