Raphael Thiers

By freeing up 1 hour of sales time per day for a team of 7 sales representatives, the system represents approximately 1,540 additional sales hours per year, equivalent to nearly 190 additional sales days compared to an unequipped competing team.

At Fitz Group, I am involved in restructuring the sales strategy to generate pipeline faster and more scalably.

My role includes identifying the right prospect segments upstream, structuring targeting, and implementing automations combining CRM, outbound tools, data enrichment, and AI. The goal is to transform a classic outbound logic into a system capable of generating more qualified inbound opportunities.

I designed and deployed a complete automated prospecting system: account segmentation, sequence personalization, follow-up automation, response tracking, and Salesforce integration. The system requires significant complexity during setup, but once in place, it relies on simple weekly maintenance accessible to the sales team.

This approach has contributed to generating +30% of monthly pipeline.

I also work on automating certain back-office tasks on Salesforce, particularly quote generation, to reduce manual tasks and improve sales productivity.

At Hatch Rent, I implemented a sales strategy to identify hotel assets for repurchase or repositioning.

The idea was simple: find the right hotels before others, gather as much useful information as possible, and then give the sales team real ammunition to approach the right contacts.

I used data enrichment tools, scraping on professional networks, and internet monitoring to detect interesting assets, understand who owned what, who operated what, and where there might be an opportunity. All this within a logic of targeted and GDPR-compliant prospecting.

I built the files that opened access to negotiation tables: owners, operators, brokers, investors. The goal was to approach them with a clear angle, data, an economic reading of the asset, and a clear reason to make contact.

This method made prospecting much more precise, credible, and effective, transforming simple leads into real commercial opportunities around hotel assets.

My somewhat crazy childhood project, which led me to organize some of Lyon's most renowned parties.

The goal was simple: move crowds, create a strong brand, fill venues, and then turn every first-time customer into a repeat customer.

I first focused on powerful marketing, intentionally costly at the start, to attract the first customers and quickly establish the brand. Then, the real work began: collecting data through ticketing platforms, enriching it, segmenting audiences, and creating omnichannel automation sequences to bring them back.

SMS, WhatsApp, email, Instagram: each channel had its role in customer retention. The idea was not just to sell tickets, but to build an activatable customer base, capable of filling subsequent events faster, with less reliance on advertising.

This method allowed me to create a simple commercial machine: attract strongly at the beginning, capture data, automate relationships, retain customers, and then increase profitability event after event.