Raphael Sanches Moreira

Senior CRM Developer and Data Modeling Expert with over 8 years of continuous engineering at Epsilon France (formerly Softcomputing). Specialist in the dual stack of Adobe Campaign Classic and Salesforce Marketing Cloud. I support the digital transformation of major clients, from unifying profiles via CDP (Imagino) to designing complex targeting workflows and advising marketing departments.

International scope (30+ countries). Technical framework for the switch to a 100% Cloud target.

Major Migration (ACC v7 ➔ SFMC): Design of the overall transition strategy for a critical volume of 2.5 billion annual communications without service interruption. Data Engineering & Mapping: Translation of Adobe relational assets (`nms:*`, custom schemas) into robust relational Data Extensions and conversion of ETL workflows into segmented SQL queries. Trusted Notify: Redesign of the critical real-time email flow using asynchronous REST APIs and validation of JSON payload structures. Lead-to-Dealer Workflow: Automation of dynamic lead redistribution for manufacturers to 500+ global dealerships.

Salesforce Marketing Cloud Adobe Campaign v7 SQL REST APIs

Beauty & High-End Sector. Unified data integration.

CDP Imagino & Adobe v7: Synchronization of architectures to reconcile 35 million global customer profiles. Real-time interfacing for unified segment injection. International Webinars: Organization, moderation, and weekly evangelization for local marketing teams (country subsidiaries) to adopt new targeting rules and data processes. Scoping of Multi-Country Campaigns: End-to-end management of functional roadmaps and development of complex orchestration workflows under ACC.

CDP Imagino Adobe Campaign Classic Transverse Management Webinars