Freelancer profile translated to English.
Back to original languageAbout Raphaël
Coming from a background as a strategic planner in a communication and Branding agency. I assist brands in building their identity and developing powerful creative concepts.
My approach: transforming weak signals into strong directions. From market analysis to concept writing, including storytelling and defining expression territories, I propose coherent, sustainable, and engaging brand strategies.
I have worked on various issues: branding, luxury, packaging, responsible communication… Always in collaboration with creative teams.
Accustomed to navigating between strategic thinking and operational production, I ensure alignment between strategic vision, key message, and execution.
Particularly sensitive to eco-design and responsible communication issues, I integrate these dimensions into the heart of my recommendations.
English
Fluent
French
Native or bilingual
Can work on-site
Montreuil (up to 10km)
Experience
- BE DANDYStrategic Planner BrandingLUXURY GOODSDecember 2023 - September 2024 (9 months)Paris, France• Analysis of markets, uses, and communication codes to inform brand and content strategies.• Copywriting, naming, and brand storytelling for the agency's clients.• Building brand platforms and expression territories, adaptable to different media.• Development of messaging frameworks and editorial lines.• Close collaboration with creative teams to ensure deliverable consistency with defined orientations.• Writing and presenting prospective social media recommendations for former clients (writing video concepts and mood boards).
- SUB DESIGNJunior Strategic Planner Branding & PackagingAGRICULTUREJanuary 2023 - September 2023 (8 months)Paris, France• Analysis of marketing, packaging, and communication issues.• Writing the agency's newsletter and blog articles.• Writing in accordance with the editorial line of the agency's social media publications.• Writing and facilitating trend reports for the agency's clients.• Facilitating internal watch and inspiration sessions.
- Racines de DemainJunior Strategic PlannerPRESS AND MEDIASeptember 2021 - October 2022 (1 year and 1 month)Paris, France• Participation in the definition and implementation of 360° communication projects.• Management and production of communication materials (print, digital, video).• Definition, budget management, and scheduling.• Coordination with various internal and external stakeholders to ensure smooth project execution.• Editorial content creation for the agency's website and website responsiveness management via CMS.• Writing and designing the agency's social media content.
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Education
- Bachelor in CommunicationCesacom Paris2022- Stratégie de communication - Gestion de projet - Stratégie Social Media - Pao et Montage vidéo - Droit de la communication - Culture de la com - Entrepreneuriat
- Master in Communication (Strategic Planning)Cesacom Paris2024- Stratégie de contenu & brand content - Planning stratégique - Veille et tendances - Branding - Conception rédaction