Freelancer profile translated to English.
Back to original languageAbout Raphael
Expert in strategic and corporate communications, I help organizations clarify their narrative, structure their communication, and strengthen stakeholder trust. With 25 years of international experience, I design and manage high-value projects: brand strategy, corporate communications, CSR/ESG, patronage and sponsorship, governance and operating models, and organizational transformation.
My strength: a structured approach, combining strategic vision with execution, to deliver measurable impact.
English
Native or bilingual
German
Fluent
Finnish
Conversational
Chinese
Basic
Spanish
Basic
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- LUMI CommunicationFounder and CEOCONSULTING AND AUDITSOctober 2024 - Today (1 year and 10 months)Paris, FranceIndependent consultant, supporting corporates - decision-makers or their strategic partners - with institutional communication projects and set-up optimisation:
- Building the assets of a strong narrative supporting the company's growth and challenges (alignment of corporate vision, business expertise, ESG ambition, CSR and brand commitments);
- Growing brand value through impactful roadmaps and programmes: orchestration of actions across owned, earned and paid channels; crisis and influence management; brand partnerships; corporate projects;
- Measuring performance and impact: definition of performance framework and KPIs; automation and creation of datalake; assessment reports for dynamic steering;
- Organising teams and partners, reviewing processes and governance: interim management; resource allocation; RFP management; change management.
Some references include private and public organisations (AGR, Orange, Union Nationale du Sport Scolaire) agencies (Keneo, Off-works), fund managers (Andera), and startups/entrepreneurs from Réseau Entreprendre. - Société GénéraleMD, Head of Strategic Planning, Global CommunicationsBANKING AND INSURANCESeptember 2021 - September 2024 (3 years)Paris, FranceManaging director and member of the Executive Committee of the global Communications division, in charge of institutional communications, including ESG and Innovation, to design and lead the collective roadmap of communication initiatives across a network of 250+ staff covering 60+ countries:Selected achievements:
- Produced the Bank’s institutional messaging, including Integrated reports (2022-2024 editions)
- Repositioned the brand platform, aligning corporate purpose with social responsibility, business expertise, employer brand and transformation enablers
- Defined a data-driven methodology (certified “Leading in the Digital Era” by Harvard Business School in 2023) to design, steer, and report on the performances of the annual communication roadmaps and initiatives. As a consequence, rationalised and refocused the initiatives delivered across the division to achieve higher impact, shifting from volume to value
- Formalised the Group’s 2030 Sustainable ambition, based on 4 pillars and 3 levers
- Société GénéraleMD, Head of Communications, Asia-PacificBANKING AND INSURANCESeptember 2017 - August 2021 (3 years and 11 months)Hong Kong, CW, Hong Kong S.A.R.Definition and implementation of the communication and marketing strategy to support Societe Generale's corporate and business objectives in Asia Pacific, a business unit of 12,000 staff across 12 geographies with activities primarily in corporate and investment banking.Selected achievements, managing a cross functional team of 30+ experts:
- Supported the CEO in crafting the business unit’s 2021-2025 strategic plan and managed the subsequent internal and external communication plan
- Led the communication strategy for the opening of business franchises: corporate banking in Australia, investment banking in mainland China, listed products in Singapore
- Managed crises incl. COVID-19, political and business impacts of China/Hong Kong Security Law
- Repositioned the digital and social channels to improve owned media UX and maximise efficiency across the global marcom mix
- Led the assessment for the creation of a dedicated Asia-Pacific foundation for solidarity to structure corporate social commitments across the region (project suspended in 2021 upon my departure)
- Reorganised the communication and marketing teams for further efficiency: integration of marketing into communications, creation of a dedicated offshore centre in India
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Education
- Master 2, AdvertisingUniversité Paris-Sorbonne2014Master 2, Advertising
- Master of Business Administration (MBA)CELSA2013Master of Business Administration (MBA)
Certifications
- Leading in the Digital EraHarvard2023