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Raphael MassonRM

Raphael Masson

Expert Data & Automation CRM B2B | AI Agents

€450/day
8 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Raphael

An AI agent is only as good as the data it processes through established governance rules.

I orchestrate AI agents and automations for B2B companies, but I start where most AI agencies stop: data.

Of all the companies I audit before an AI deployment, less than 1/4 have the data architecture that truly enables AI agent deployment.

Poor data architecture, technical/data debt, duplicates, outdated data.

Result: AI agents reasoning on bad data and automations duplicating errors instead of benefits.

My approach, from foundation to agent:

**1. Data Governance & Audit**: We first make the data reliable and frame it (otherwise everything degrades again in 6 months).



**2. Data Production**: We make the data reliable so it's up-to-date and ready for AI.



**3. Automation (n8n + custom)**: Automation workflows that keep the CRM/ERP aligned in real-time.



**4. AI Agents & Orchestration**: Backend orchestrator, LLM API integration, custom MCP (Model Context Protocol) servers, and conversational agents powered by Claude (Anthropic) to manage sales and support in natural language.


Specializing in Claude and the MCP ecosystem/ n8n, I also work in regulated sectors (traceability, GDPR, AI governance / EU AI Act).

**What sets me apart is my super-connector profile**: I speak data to a developer, operations to a manager, and AI to both.


Most AI agencies lack the sales layer. Most sales agencies lack the AI layer.

10 years in B2B commercial data. Sales journey junior → senior → strategic → team lead.

20+ AI agents developed
300+ B2B databases produced
500+ automations built
5,000,000+ data points cleaned

Stack: Claude API, Claude Code, MCP, n8n, Python, Attio.

References from large accounts (industry, agri-food, SaaS) available upon request (NDA).
  • French

    Native or bilingual

  • English

    Native or bilingual

Can work on-site
Paris (up to 50km), Rennes (up to 100km), Nantes (up to 100km), Bordeaux (up to 50km), Lyon (up to 50km)

Experience

  • texageres
    Malt logoOn Malt
    Phase 1: Data Governance & CRM Selection
    EDUCATION AND E-LEARNING
    June 2026 - July 2026 (1 month)
    Paris, France
    Assisting Texagères (training sector) in structuring their data governance and selecting their CRM.
    • **Diagnosis of the existing situation and definition of a data governance framework**: roles and responsibilities according to the RACI model, contact and opportunity statuses and lifecycle.
    • **CRM Needs Scoping**: personas, sales pipeline, ABM segmentation by sector, synchronization rules with the VSA business tool.
    *CRM Comparison and Recommendation(Attio vs Hubspot): selection criteria, costs, data hosting, GDPR compliance.
    • **Writing a comprehensive CRM Handbook**, a reference deliverable for the team and future service providers.
    *Preparation for an AI-powered Account Based Marketing strategy(Claude)

    Result: a clear governance framework, a CRM chosen with full knowledge of the facts, and a roadmap ready for the data structuring phase.
    CRM Governance AI Agents data marketing CRM Automation
  • ROTAT'X
    Malt logoOn Malt
    Process + Technical + Data Audit
    E-COMMERCE
    May 2026 - June 2026 (1 month)
    Rennes, France
    Design and deployment of an end-to-end AI orchestration architecture for a B2B distributor of dental medical devices, in a regulated sector (MDR EU 2017/745, ISO 13485).

    Complete mission: audit, PrestaShop → Shopify e-commerce migration, then operational automation.

    Orchestration & Automation

    Headless orchestrator backend controlling event flows: Shopify webhooks, Factur-X electronic invoicing (Pennylane), unit serial number traceability, document generation.
    Automation of purchasing and after-sales service workflows via n8n (Shopify, HubSpot, Pennylane, Boxtal integrations).

    AI Agents & LLM

    Development of a custom MCP (Model Context Protocol) server acting as a conversational cockpit: business actions and natural language queries controlled by Claude (Anthropic).

    Multichannel triage AI agent for after-sales service (form, chatbot, AI voice agent): automatic routing and formatting of intervention reports.
    Pre-filled email alerts triggering contextualized Claude conversations per case.

    Stack: Claude API, Claude Code, MCP, n8n, Python, Shopify, HubSpot, Pennylane.

    Result: a system where deterministic flows are automated end-to-end, and where the operator maintains control via an AI conversational interface - within a framework compliant with medical sector traceability requirements.
    AI Automation CRM Automation Customer Relationship Management (CRM) Supabase AI Agents
  • Growth Wave - Collectif IA
    Founder, Data and AI Consultant
    DIGITAL AND IT
    February 2023 - Today (3 years and 5 months)
    Paris, France
    Growth Wave is an AI-first collective that helps mid-sized companies (50 to 1000 employees) turn their commercial data into a growth engine.

    The collective brings together data, governance, automation, and AI experts, mobilized as a team based on the challenge, around a sequential framework: data governance → audit → structuring & reliability → automation → AI agents.

    We audit the existing situation, implement data governance, make databases reliable and structured, then build custom AI agents (developed notably with Claude (Anthropic)) integrated directly into client tools (HubSpot, Salesforce, Attio) to automate enrichment, data quality, and commercial workflows.

    Technological partners: Anthropic, Salesforce, Hubspot.

    Results: 300+ B2B databases produced, 500+ automations deployed, 500,000+ contacts audited and made reliable.
    AI Automation CRM Automation CRM Intelligence B2B Growth Attio

Reviews

5.0

Out of 4 ratings

NoémieN

Noémie

Noémie Terrien

Reviewed on 11/15/2023

While creating a new offer, I reached out to Raphaël for help with my marketing strategy. Thanks to his experience, he helped me prioritize the most important tasks for acquiring new clients, developing my content strategy, and prospecting more effectively. I recommend him! Thank you Raphaël
MarieM

Marie

Marie Minchella

Reviewed on 11/6/2023

I've been working with Raphaël for a month and I'm delighted! We're working on redesigning my marketing strategy and acquiring new clients. Raphaël guides the process perfectly and answers all my questions when I need him. It's very reassuring to be able to count on someone like him during this review phase. I recommend him 100%.

Recommendations

Claire MélulCM
Karine PeléKP
Claire Mélul and 1 other person have recommended Raphael

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Education

  • Master of International Business
    Coventry University
    2016
    Master's degree, International Business
  • Bachelor's Degree, Business Administration and Management, General
    Ecole supérieure de Commerce de Rennes
    2015
    Bachelor's Degree, Business Administration and Management, General

Certifications

  • Introduction to Agent Skills
    Anthropic
    2026
    https://verify.skilljar.com/c/ajkbkxq4wfmg
    AI Agent Creation Claude Skills Claude AI Anthropic Claude Claude Code Claude Cowork Claude Claude API Claude Agent AI Agent
  • Claude with the Anthropic API
    Anthropic
    2026
    https://verify.skilljar.com/c/fvz6o3jz76pn
    code based grading AI Automation Claude Code Prompt evaluation AI Agent MCP Development Claude MCP MCP design Prompt Engineering

Skill set

Categories