Freelancer profile translated to English.

Description

Hello !

Looking for an expert in web tracking and analysis to optimize your online acquisition strategy? You've come to the right place!

Advanced mastery of Google Tag Manager. Thanks to GTM, I can implement precise tracking actions to accurately monitor your visitors' interactions on your website.

💼Tracking & Conversion Monitoring💼

🚀 Advanced Google Tag Manager Implementation: I will configure GTM to collect essential data, such as global tracking (traffic source, traffic quality) specific to your platform or landing page, allowing you to make informed decisions about your conversion funnel.

📊 Personalized Conversion Tracking: I set up tracking for objectives and relevant events for your business, whether it's contact forms, button clicks, or downloads, tailored to your specific business needs.

🔍 In-depth Data Analysis: Using the information collected by GTM, generate detailed reports and analyses to identify areas for improvement. Monitor your tracking performance and make necessary adjustments to maximize the effectiveness of your campaigns.

💼Landing Page Creation and Automation💼

📃 Landing Page Creation: Do you not have a landing page and wish to create a new one? Custom-made, adapted to your acquisition strategy, and to be paired with tracking or an automation strategy!

In addition

In parallel, I also have solid experience in other Growth areas:

👉 B2B Multichannel Prospecting & Copywriting: Linkedin, Coldmailing

👉 Marketing Automation: web scraping & automation

👉 Ads Strategy (Google Ads/Facebook Ads)

GTM - Tracking - Automation - Landing Pages - Automation - Zapier - Make - n8n - Google Tag Manager - GA4 - Google Analytics

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lille (up to 50km)

MonBâtiment
Growth Marketing Manager
CIVIL ENGINEERING
January 2024 - Today (2 years and 4 months)
Lillestrøm, Norway
Support for a team on the inbound/outbound strategy of a SaaS for the construction industry
UbiqEyes
Conversion Tracking Optimization - Tracking Tags with Tag Manager
FILM AND AV
July 2023 - July 2023
Lille, France
Issue of conversion tracking and analysis optimization

- Tagging plan
- Implementation of tracking with Analytics & Tag Manager (CTAs and various user interactions)
- Implementation of a heatmaps & recordings solution
- Conversion tracking recommendations
Google Tag Manager Google Analytics Web analytics analytics consultant datalayer
Reov
Google Tag Manager Tracking
ENVIRONMENTAL
June 2023 - June 2023
Installation of Google Tag Manager on Wordpress
Implementation of a Tracking strategy on 10 specific buttons on the landing page
Recommendations on tracking and analysis of custom events on Analytics