Raphaëlle Seyfried

What does a Director of Missions do for the clients of the Corporate division of the world-renowned Ifop institute? She conducts and presents quantitative and qualitative studies to support decision-makers in managing their reputation, by shedding light on opinion issues and their communication investments.

She works on her clients' needs:

Understand your image and reputation/performance

Evaluate your online and offline information and communication systems

Understand and comprehend the opinions and behaviors of your target audiences

Evaluate and test your brand messaging and content

Evaluate your financial communication strategy

Manage your communication performance

Connecting artists with their fans using Blockchain, this is the mission Atlanticus Music set for itself by creating its NFT platform in the summer of 2021.

As part of the launch team and alongside the CEO, I carried out the following tasks:

- Relations with artists to establish the Marketing Mix for the launch of their NFTs

- Promotion and communication campaigns in both Web2 and Web3

- Work on branding and Brand communication

- Management of an international team dedicated to digital Marketing

- Reporting to the CEO and the board on KPI evolution

Trained in strategic planning at CELSA, I complemented this learning with three immersive years in an agency, during which I developed new tools to improve client deliverables, conducted numerous marketing studies in the sports and perfume sectors, carried out strategic repositioning for our clients, expanded my network of contacts in key monitoring areas targeted by the agency, and varied creative delivery techniques in partnership with creative teams.