Freelancer profile translated to English.
Back to original languageAbout Raphaëlle
Hello everyone đź‘‹
As an expert in Facebook and Instagram Ads (Meta), I help e-commerce brands launch and grow their sales, resulting in revenue generated within weeks of launch.
I design performance-driven and conversion-focused advertising strategies, with a results-oriented approach from the initial testing phases.
With a background in UX/UI design, I bring a comprehensive vision: I don't just focus on traffic, but also on the website's ability to convert visitors into customers. This dual expertise allows me to optimize advertising campaigns and the purchasing experience.
Beyond acquisition, I can also take charge of designing and implementing new pages, features, or user flows when they become a performance lever (landing pages, sales funnels, mobile optimization, etc.). The goal: to align the advertising promise with the actual website experience.
Passionate about technology and innovation, I adapt to each brand's challenges starting from the initial brief, with a strategic, creative, and results-oriented approach.
🚀 Acquisition & Conversion (Meta Ads)
- Creation and management of Facebook & Instagram Ads campaigns
- Launch strategies for new e-commerce brands
- Structuring acquisition funnels
- Campaign optimization for profitability
- Performance analysis, creative testing, and scaling
- Collaboration with creative/branding teams for ads that convert
🔎 UX & Product Expertise for Performance
- E-commerce website audits
- Analysis of user journeys and friction points
- Optimization recommendations to improve conversion rates
- Design of new landing pages or strategic sections
- Improvement of existing sales funnels
- Alignment between advertising promise and website experience
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Pass Culture - PĂ´le TechWebsite Redesign & Design TestingPUBLIC SECTORJune 2024 - July 2024 (2 months)Paris, France- Design Testing: Analyze website pages in detail to identify areas for improvement in terms of design, ergonomics, and user-friendliness.Conduct thorough testing to identify display, compatibility, and functionality issues across different browsers and devices.- Web Redesign: Unify Components, harmonize website visual elements and components to create a consistent and intuitive user experience.- Creation of the UI Kit in agreement- Review Artistic Direction (AD): collaborate with the development team and stakeholders to understand new design guidelines.Implement adjustments to the website's Artistic Direction to reflect new orientations and application designs.
- Bpifrance pour DresslikeBPI France Design ExpertCONSULTING AND AUDITSOctober 2023 - April 2024 (7 months)Paris, France- Innovation Axis Diagnosis- UX UI Design Audit for businesses- Mockup prototype- Website
- Antipodes MĂ©dicalUX Designer / Design TestingMEDICALApril 2023 - July 2023 (4 months)Paris, France- Design testing of ongoing websites- Ensure smooth testing with the development team- UX and UI Design of web and mobile mockups- Preparation for the launch of each new project
Reviews
Recommendations
AL
RB
+4
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Education
- Master's degree, Visual and digital media - MadridIE School of Human Sciences and Technology (HST)2020Master's degree, Visual and digital media - Branding - UX/UI design - Graphic design - Photography - Film studies - Webdesign
- Bachelor of Arts - Digital media communication - LondresRoyal Holloway, University of London2018Bachelor in Digital Media Communication with a minor in Computer Science - Graphic design -UX/UI - Digital communication - Webdesign - Transmedia -HTML/CSS -PYTHON