Freelancer profile translated to English.
Back to original languageAbout Raphaëlle
Hello everyone 👋
Expert in Facebook and Instagram Ads (Meta) and Tiktok Ads, I help e-commerce brands to launch and grow their sales, resulting in revenue generated within weeks of launch.
I design performance and conversion-focused advertising strategies, with a results-oriented approach from the initial testing phases.
With a background in UX/UI design, I bring a complete vision: I don't just focus on traffic, but also on the site's ability to convert visitors into customers. This dual expertise allows me to optimize advertising campaigns and the purchasing experience.
Beyond acquisition, I can also take charge of designing and implementing new pages, features, or funnels when they become a performance lever (landing pages, checkout process, mobile optimization, etc.). The goal: to align the advertising promise with the actual experience on the site.
Passionate about technology and innovation, I adapt to the challenges of each brand from the initial brief, with a strategic, creative, and results-oriented approach.
🚀 Acquisition & Conversion (Meta Ads)
Creation and management of Facebook & Instagram Ads campaigns
Launch strategies for new e-commerce brands
Structuring acquisition funnels
Campaign optimization for profitability
Performance analysis, creative testing, and scaling
Collaboration with creative / branding teams for ads that convert
🔎 UX & Product Expertise for Performance
E-commerce site audits
Analysis of user journeys and friction points
Optimization recommendations to improve conversion rates
Design of new landing pages or strategic sections
Improvement of existing checkout funnels
Alignment between advertising promise and on-site experience
Contact me for my portfolio!
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Pass Culture - Pôle TechWebsite Redesign & Design TestingPUBLIC SECTORJune 2024 - July 2024 (2 months)Paris, France- Design Testing: Analyze website pages in detail to identify areas for improvement in terms of design, ergonomics, and user-friendliness.Conduct thorough testing to identify display, compatibility, and functionality issues across different browsers and devices.- Web Redesign: Unify Components, harmonize visual elements and site components to create a coherent and intuitive user experience.- Creation of the UI Kit in agreement- Review Artistic Direction (AD): Collaborate with the development team and stakeholders to understand new design guidelines.Implement adjustments to the site's Artistic Direction to reflect new orientations and application designs.
- Bpifrance pour DresslikeBPI France Design ExpertCONSULTING AND AUDITSOctober 2023 - April 2024 (7 months)Paris, France- Innovation Axis Diagnosis- UX UI Design Audit for Companies- Mockup Prototype- Website
- Antipodes MédicalUX Designer / Design TesterMEDICALApril 2023 - July 2023 (4 months)Paris, France- Design testing of ongoing sites- Ensuring smooth testing with the development team- UX and UI Design of web and mobile mockups- Preparing for the launch of each new project
Reviews
Recommendations
AL
RB
+4
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree, Visual and digital media - MadridIE School of Human Sciences and Technology (HST)2020Master's degree, Visual and digital media - Branding - UX/UI design - Graphic design - Photography - Film studies - Webdesign
- Bachelor of Arts - Digital media communication - LondonRoyal Holloway, University of London2018Bachelor in Digital Media Communication with a minor in Computer Science - Graphic design -UX/UI - Digital communication - Webdesign - Transmedia -HTML/CSS -PYTHON