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Raphaëlle S.RS

Raphaëlle S.

🏅Meta Ads Expert E-commerce, Shopify, UX design

€320/day
10 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Raphaëlle

Hello everyone đź‘‹

As an expert in Facebook and Instagram Ads (Meta), I help e-commerce brands launch and grow their sales, resulting in revenue generated within weeks of launch.

I design performance-driven and conversion-focused advertising strategies, with a results-oriented approach from the initial testing phases.

With a background in UX/UI design, I bring a comprehensive vision: I don't just focus on traffic, but also on the website's ability to convert visitors into customers. This dual expertise allows me to optimize advertising campaigns and the purchasing experience.

Beyond acquisition, I can also take charge of designing and implementing new pages, features, or user flows when they become a performance lever (landing pages, sales funnels, mobile optimization, etc.). The goal: to align the advertising promise with the actual website experience.

Passionate about technology and innovation, I adapt to each brand's challenges starting from the initial brief, with a strategic, creative, and results-oriented approach.

🚀 Acquisition & Conversion (Meta Ads)

- Creation and management of Facebook & Instagram Ads campaigns
- Launch strategies for new e-commerce brands
- Structuring acquisition funnels
- Campaign optimization for profitability
- Performance analysis, creative testing, and scaling
- Collaboration with creative/branding teams for ads that convert

🔎 UX & Product Expertise for Performance

- E-commerce website audits
- Analysis of user journeys and friction points
- Optimization recommendations to improve conversion rates
- Design of new landing pages or strategic sections
- Improvement of existing sales funnels
- Alignment between advertising promise and website experience
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Pass Culture - PĂ´le Tech
    Website Redesign & Design Testing
    PUBLIC SECTOR
    June 2024 - July 2024 (2 months)
    Paris, France
    - Design Testing: Analyze website pages in detail to identify areas for improvement in terms of design, ergonomics, and user-friendliness.
    Conduct thorough testing to identify display, compatibility, and functionality issues across different browsers and devices.
    - Web Redesign: Unify Components, harmonize website visual elements and components to create a consistent and intuitive user experience.
    - Creation of the UI Kit in agreement
    - Review Artistic Direction (AD): collaborate with the development team and stakeholders to understand new design guidelines.
    Implement adjustments to the website's Artistic Direction to reflect new orientations and application designs.
    User Experience Design User Interface Design Artistic Direction web designer Technical recipe
  • Bpifrance pour Dresslike
    BPI France Design Expert
    CONSULTING AND AUDITS
    October 2023 - April 2024 (7 months)
    Paris, France
    - Innovation Axis Diagnosis
    - UX UI Design Audit for businesses
    - Mockup prototype
    - Website
    UX Audit Innovation Design UX Design UI Design Mobile Application website
  • Antipodes MĂ©dical
    UX Designer / Design Testing
    MEDICAL
    April 2023 - July 2023 (4 months)
    Paris, France
    - Design testing of ongoing websites
    - Ensure smooth testing with the development team
    - UX and UI Design of web and mobile mockups
    - Preparation for the launch of each new project
    Technical recipe HTML5 CSS3 Webdesign Figma

Reviews

5.0

Out of 4 ratings

C

César

Lifeaz

Reviewed on 1/29/2025

Raphaëlle's involvement in our project to redesign the UI of our mobile application was excellent. Raphaëlle was very efficient and available, she adapted to our needs to design the look we wanted.
M

Meredith

Maison Lou

Reviewed on 6/6/2024

Raphaëlle quickly integrated into the project and perfectly grasped our expectations. Very responsive and autonomous, she delivered the various mockups with excellence, while respecting deadlines. I highly recommend Raphaëlle for your projects! Very professional, she will meet your expectations.

Recommendations

AL
Douglas MoreauDM
RB
+4
Alexis Landois and 6 other people have recommended Raphaëlle

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Education

  • Master's degree, Visual and digital media - Madrid
    IE School of Human Sciences and Technology (HST)
    2020
    Master's degree, Visual and digital media - Branding - UX/UI design - Graphic design - Photography - Film studies - Webdesign
  • Bachelor of Arts - Digital media communication - Londres
    Royal Holloway, University of London
    2018
    Bachelor in Digital Media Communication with a minor in Computer Science - Graphic design -UX/UI - Digital communication - Webdesign - Transmedia -HTML/CSS -PYTHON

Skill set

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