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Raphaelle NormandRN

Raphaelle Normand

Brand designer & Art Director

€450/day
Nantes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Raphaelle

Designer specialized in brand design and art direction, with a background in visual arts, I develop an approach to design that is strategic, human, and demanding.
Graduated from L’École de design Nantes Atlantique in 2018, I naturally founded my design studio three years later.

My role
Accompanying companies, agencies, and artists in the creation of impactful, authentic, and desirable visual projects. I conceive tailor-made artistic direction, guided by a keen understanding of brand challenges and their audiences. My work combines analog techniques and digital tools to create unique visual universes, full of meaning and character.

My services
Brand strategy · Art direction · Visual identity · Production of print & digital graphic materials (360°) · Art direction and production of photography & short films
  • French

    Native or bilingual

Can work on-site
Nantes (up to 20km), Paris (up to 20km)

Experience

  • Studio Raphaëlle Nord
    Brand designer & Art Director
    ARTS AND CRAFTS
    October 2021 - Today (4 years and 10 months)
    Nantes, France
    Art direction, brand design & visual design studio. Creation of authentic solutions through a human, strategic, and artistic approach to design.

    Humanized clients: 1020 dégustations, Caroline Rondeau Immobilier, La Plume Paris, Tatcha Cie, La Baf Sonorisation, Franquette, Atelier BoAnn ...

    Experience: Jury Master Design Care 2023 promotion of L'École de Design Nantes Atlantique, Enterprise/Alumni category.
    Graphic Design Logo Design Art Direction Project Management Branding
  • Cent Degrés
    Junior Brand Designer
    FASHION AND COSMETICS
    September 2018 - September 2019 (1 year)
    Shanghai, China
    Design agency specializing in brand strategy, branding, packaging, and retail design in the beauty, cosmetics, and luxury sectors. I worked throughout the entire creation chain: from creative briefs to graphic creations, including client guidelines and production monitoring.

    Achievements:
    • Visual Identity
    • Brand Strategy
    • Packaging
    • Key Visual
    • Branding Applications
    • Client Guidelines
    • Production
    • Web Banner
    • Game Interface (UI)
    • Brand Book
    • Print Materials
    • Project Monitoring

    Clients:
    Sephora, Good baby, Wechat, Yves Rocher, Cartier, Kiko ...
  • Le Mini Macaron
    Brand Designer, Internship
    FASHION AND COSMETICS
    November 2016 - February 2017 (3 months)
    Shanghai, China
    Internship at a French nail polish brand exporting to European, Asian, and American markets.

    Achievements:
    • Packaging
    • Product Variations
    • Labeling
    • Product Shooting + Styling
    • Photo Retouching
    • Print Materials
    • Newsletters
    • Web Banners

    Partners: Sephora, Asos, Nocibe, Galeries Lafayette ...

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Education

  • Master in Art Direction & International Strategy
    L'École de design Nantes Atlantiques
    2018
    Master en AD
  • Bachelor en design Graphique
    L'École 2013 de design Nantes Atlantique.
    Bachelor en design Graphique

Skill set

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